All Countries
Merrill, WI
Full City Profile · Wisconsin · Lincoln County County
2.9
/5.0
C+
Fair
9,224
Population
1,232/sq mi density
$49,947
Median Income
$30,741 per capita
$113,200
Home Value
$213,837 Zillow
$784
Median Rent
35.4% income on rent
42°F
Avg Temperature
270 sunny days/yr
155
Violent Crime/100K
1,874 property/100K
C+
Overall
2.9 / 5.0
Fair overall score based on economy, affordability, safety and education
B+
Economy
3.5 / 5.0
$49,947 median income, 2.2% unemployment
A+
Affordability
5.0 / 5.0
$113,200 home value, $784/mo rent
F
Safety
1.0 / 5.0
155 violent crimes/100K
C
Education
2.2 / 5.0
14.8% bachelor's degree or higher
Income Overview
Median Household Income
$49,947
34% below
US avg: $75,149
Per Capita Income
$30,741
21% below
US avg: $39,052
Unemployment Rate
2.2%
39% below
US avg: 3.6%
Poverty Rate
14.1%
14% above
US avg: 12.4%
Income Comparison: Merrill vs. U.S. Average
Each bar shows Merrill’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$49,947
66%
Per Capita
US: $39,052
$30,741
79%
IRS Avg AGI
US: $72,000
$66,833
93%
Avg Weekly Wage
US: $1,432
$982
69%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$982
31% below US avg ($1,432)
Mean Commute Time
18 min
35% below US avg (28 min)
Work From Home
11.8%
22% below US avg (15.2%)
Drive Alone
76.8%
5% above US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$1,744M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
76.8%
Public Transit
0%
Work From Home
11.8%
Other
11.4%
Average commute time
18 minutes
US avg: 28 min
Business Landscape
Total Establishments
792
Restaurants
98
Healthcare
75
Retail
110
Manufacturing
42
Tax & Financial
IRS Avg Adjusted Gross Income
$66,833
7% below US avg ($72,000)
Avg Property Tax
$4,583
31% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $49,947 |
| Per Capita Income | $30,741 |
| IRS Avg Adjusted Gross Income | $66,833 |
| Avg Weekly Wage | $982 |
| County GDP | $1,744M |
Hardship Indicators
| Unemployment Rate | 2.2% |
| Poverty Rate | 14.1% |
| Gini Coefficient | 0.414 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 18 minutes |
| Drive Alone | 76.8% |
| Public Transit | 0.0% |
| Work From Home | 11.8% |
Businesses
| Total Establishments | 792 |
| Restaurants | 98 |
| Healthcare | 75 |
| Retail | 110 |
| Manufacturing | 42 |
Tax
| IRS Avg AGI | $66,833 |
| Avg Property Tax | $4,583 |