All Countries
Reserve, WI
Full City Profile · Wisconsin · Sawyer County County
2.4
/5.0
C
Fair
270
Population
5/sq mi density
$38,214
Median Income
$26,020 per capita
$218,200
Home Value
$456,261 Zillow
$325
Median Rent
15.7% income on rent
41°F
Avg Temperature
251 sunny days/yr
216
Violent Crime/100K
1,385 property/100K
C
Overall
2.4 / 5.0
Fair overall score based on economy, affordability, safety and education
B
Economy
3.0 / 5.0
$38,214 median income, 2.4% unemployment
B
Affordability
3.5 / 5.0
$218,200 home value, $325/mo rent
F
Safety
1.0 / 5.0
216 violent crimes/100K
C
Education
2.2 / 5.0
15.0% bachelor's degree or higher
Income Overview
Median Household Income
$38,214
49% below
US avg: $75,149
Per Capita Income
$26,020
33% below
US avg: $39,052
Unemployment Rate
2.4%
33% below
US avg: 3.6%
Poverty Rate
20.7%
67% above
US avg: 12.4%
Income Comparison: Reserve vs. U.S. Average
Each bar shows Reserve’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$38,214
51%
Per Capita
US: $39,052
$26,020
67%
IRS Avg AGI
US: $72,000
$69,423
96%
Avg Weekly Wage
US: $1,432
$931
65%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$931
35% below US avg ($1,432)
Mean Commute Time
24 min
15% below US avg (28 min)
Work From Home
8.2%
46% below US avg (15.2%)
Drive Alone
66.0%
10% below US avg (73.2%)
Public Transit
11.3%
127% above US avg (5.0%)
County GDP
$966M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
66%
Public Transit
11.3%
Work From Home
8.2%
Other
14.5%
Average commute time
24 minutes
US avg: 28 min
Business Landscape
Total Establishments
701
Restaurants
110
Healthcare
53
Retail
99
Manufacturing
33
Tax & Financial
IRS Avg Adjusted Gross Income
$69,423
4% below US avg ($72,000)
Avg Property Tax
$5,486
57% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $38,214 |
| Per Capita Income | $26,020 |
| IRS Avg Adjusted Gross Income | $69,423 |
| Avg Weekly Wage | $931 |
| County GDP | $966M |
Hardship Indicators
| Unemployment Rate | 2.4% |
| Poverty Rate | 20.7% |
| Gini Coefficient | 0.455 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 24 minutes |
| Drive Alone | 66.0% |
| Public Transit | 11.3% |
| Work From Home | 8.2% |
Businesses
| Total Establishments | 701 |
| Restaurants | 110 |
| Healthcare | 53 |
| Retail | 99 |
| Manufacturing | 33 |
Tax
| IRS Avg AGI | $69,423 |
| Avg Property Tax | $5,486 |