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Rock Falls, WI
Full City Profile · Wisconsin · Pepin County County
3.2
/5.0
B
Good
184
Population
283/sq mi density
$68,500
Median Income
$30,035 per capita
$165,000
Home Value
$271,723 Zillow
$900
Median Rent
15.0% income on rent
46°F
Avg Temperature
270 sunny days/yr
333
Violent Crime/100K
2,001 property/100K
B
Overall
3.2 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.4 / 5.0
$68,500 median income, 0.0% unemployment
A+
Affordability
5.0 / 5.0
$165,000 home value, $900/mo rent
F
Safety
1.0 / 5.0
333 violent crimes/100K
C+
Education
2.6 / 5.0
19.8% bachelor's degree or higher
Income Overview
Median Household Income
$68,500
9% below
US avg: $75,149
Per Capita Income
$30,035
23% below
US avg: $39,052
Unemployment Rate
0.0%
100% below
US avg: 3.6%
Poverty Rate
0.0%
100% below
US avg: 12.4%
Income Comparison: Rock Falls vs. U.S. Average
Each bar shows Rock Falls’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$68,500
91%
Per Capita
US: $39,052
$30,035
77%
IRS Avg AGI
US: $72,000
$83,450
116%
Avg Weekly Wage
US: $1,432
$955
67%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$955
33% below US avg ($1,432)
Mean Commute Time
26 min
5% below US avg (28 min)
Work From Home
23.1%
52% above US avg (15.2%)
Drive Alone
65.7%
10% below US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$385M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
65.7%
Public Transit
0%
Work From Home
23.1%
Other
11.2%
Average commute time
26 minutes
US avg: 28 min
Business Landscape
Total Establishments
270
Restaurants
34
Healthcare
21
Retail
28
Manufacturing
13
Tax & Financial
IRS Avg Adjusted Gross Income
$83,450
16% above US avg ($72,000)
Avg Property Tax
$5,831
67% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $68,500 |
| Per Capita Income | $30,035 |
| IRS Avg Adjusted Gross Income | $83,450 |
| Avg Weekly Wage | $955 |
| County GDP | $385M |
Hardship Indicators
| Unemployment Rate | 0.0% |
| Poverty Rate | 0.0% |
| Gini Coefficient | 0.420 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 26 minutes |
| Drive Alone | 65.7% |
| Public Transit | 0.0% |
| Work From Home | 23.1% |
Businesses
| Total Establishments | 270 |
| Restaurants | 34 |
| Healthcare | 21 |
| Retail | 28 |
| Manufacturing | 13 |
Tax
| IRS Avg AGI | $83,450 |
| Avg Property Tax | $5,831 |