At a Glance
Median Income
$75,625
$28,849 per capita
Home Value
$213,600
Zillow: $309,193
Median Rent
$1,133/mo
24.7% of income on rent
Bachelor's Degree+
18.3%
94.8% high school+
Unemployment
3.7%
9.4% poverty rate
Obesity Rate
38.7%
14.0% smoking rate
How Rockland Compares to the U.S. Average
Each bar shows Rockland's value as a percentage of the national average (100% = U.S. avg)
Thin vertical line = U.S. national average (100%)
Is Rockland a Good Place to Live?
B+
3.8 / 5.0 - Good
Based on economy, affordability, safety, and education metrics compared to national averages.
Economy & Jobs
Rockland residents earn a median household income of $75,625 , which is 1% above the national average of $75,149.
Per capita income is $28,849. The unemployment rate stands at 3.7% (3% above the U.S. rate of 3.6%). 9.4% of residents live below the poverty line. The area is home to 1,335 business establishments, including 124 restaurants.
Housing & Cost of Living
The median home value in Rockland is $213,600 , 24% below the national median of $281,900.
Zillow estimates the typical home at $309,193. Median rent is $1,133/month, with 24.7% of renters spending more than 30% of income on housing. The cost of living index is 94.1 (100 = national average). The median home was built in 1987.
Education
18.3% of adults in Rockland hold a bachelor's degree or higher
(46% below the national average).
94.8% have completed high school. Local schools score 5.4/10 in standardized testing.
Climate & Weather
Rockland has an average annual temperature of 45°F (7°C).
Winters average 15°F in January while summers reach 71°F in July. Annual precipitation totals 35.6 inches. Air quality is rated Good with a median AQI of 23.
Data Overview
People
Population698
Median Age34.8 yrs
Density1,042/mi²
Male / Female48% / 52%
Foreign Born10.2%
Veterans8.7%
Economy
A
Median Income$75,625
Per Capita$28,849
Unemployment3.7%
Poverty9.4%
County GDP$3,006M
Avg Weekly Wage$1,035
Housing
A+
Home Value$213,600
Rent$1,133
Ownership78.1%
Zillow$309,193
Housing Units247
Rent Burden24.7%
Health
Obesity38.7%
Diabetes8.6%
Smoking14.0%
Heart Disease5.0%
Premature Death7,458/100K
Climate
Avg Temp45°F
Rain35.6 in/yr
AQI23 (Good)
Elevation751 ft
Education
C
Bachelor's+18.3%
High School+94.8%
Graduate+1.8%
School Score5.4/10
Community
2024 VoteR 62% / D 36%
Commute30 min
Broadband96.4%
Internet Speed69 Mbps
EV Stations2
Libraries6
Did You Know?
The median home in Rockland was built in 1987.
The nearest airport is La Crosse Regional (17 miles).
The Gini coefficient (income inequality) is 0.408 (U.S. avg: 0.490).
Natural hazard risk is rated "Relatively Low" by FEMA.
8.2% of the population has a disability.
10.2% of residents are foreign-born.
There are 124 restaurants in the area.
The county recorded 6 fatal vehicle crashes.