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Rockland, WI
Full City Profile · Wisconsin · Monroe County County
3.6
/5.0
B+
Good
698
Population
1,042/sq mi density
$75,625
Median Income
$28,849 per capita
$213,600
Home Value
$290,457 Zillow
$1,133
Median Rent
24.7% income on rent
45°F
Avg Temperature
260 sunny days/yr
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.3 / 5.0
$75,625 median income, 2.2% unemployment
A+
Affordability
5.0 / 5.0
$213,600 home value, $1,133/mo rent
C+
Safety
2.5 / 5.0
0 violent crimes/100K
C
Education
2.5 / 5.0
18.3% bachelor's degree or higher
Income Overview
Median Household Income
$75,625
1% above
US avg: $75,149
Per Capita Income
$28,849
26% below
US avg: $39,052
Unemployment Rate
2.2%
39% below
US avg: 3.6%
Poverty Rate
9.4%
24% below
US avg: 12.4%
Income Comparison: Rockland vs. U.S. Average
Each bar shows Rockland’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$75,625
101%
Per Capita
US: $39,052
$28,849
74%
IRS Avg AGI
US: $72,000
$65,112
90%
Avg Weekly Wage
US: $1,432
$1,035
72%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,035
28% below US avg ($1,432)
Mean Commute Time
30 min
10% above US avg (28 min)
Work From Home
5.0%
67% below US avg (15.2%)
Drive Alone
87.4%
19% above US avg (73.2%)
Public Transit
3.4%
31% below US avg (5.0%)
County GDP
$3,006M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
87.4%
Public Transit
3.4%
Work From Home
5%
Other
4.2%
Average commute time
30 minutes
US avg: 28 min
Business Landscape
Total Establishments
1,335
Restaurants
124
Healthcare
92
Retail
135
Manufacturing
58
Tax & Financial
IRS Avg Adjusted Gross Income
$65,112
10% below US avg ($72,000)
Avg Property Tax
$4,984
42% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $75,625 |
| Per Capita Income | $28,849 |
| IRS Avg Adjusted Gross Income | $65,112 |
| Avg Weekly Wage | $1,035 |
| County GDP | $3,006M |
Hardship Indicators
| Unemployment Rate | 2.2% |
| Poverty Rate | 9.4% |
| Gini Coefficient | 0.408 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 30 minutes |
| Drive Alone | 87.4% |
| Public Transit | 3.4% |
| Work From Home | 5.0% |
Businesses
| Total Establishments | 1,335 |
| Restaurants | 124 |
| Healthcare | 92 |
| Retail | 135 |
| Manufacturing | 58 |
Tax
| IRS Avg AGI | $65,112 |
| Avg Property Tax | $4,984 |