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Rockland, WI

Wisconsin

Rockland is a small town in Wisconsin with a population of 698. Residents earn $75,625 per year, which is 1% above the national average.

3.9 /5.0
B+ Good
698 Population 1,042/sq mi density
$75,625 Median Income $28,849 per capita
$213,600 Home Value $290,457 Zillow
$1,133 Median Rent 24.7% income on rent
45°F Avg Temperature 260 sunny days/yr
B+
Overall
3.9 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.3 / 5.0
$75,625 median income, 2.2% unemployment
A+
Affordability
5.0 / 5.0
$213,600 home value, $1,133/mo rent
C
Education
2.5 / 5.0
18.3% bachelor's degree or higher
Median Income $75,625
1% higher than US avg
Home Value $213,600
24% lower than US avg
Bachelor's+ 18.3%
46% lower than US avg
Median Rent $1,133
3% lower than US avg
Obesity Rate 38.7%
21% higher than US avg
Unemployment 2.2%
39% lower than US avg
Poverty Rate 9.4%
24% lower than US avg

How Rockland Compares to the U.S. Average (100% = U.S. avg)

People

Population698
Median Age34.8 yrs
Density1,042/mi²
Male / Female48% / 52%
Largest GroupWhite 75%
Veterans8.7%

Economy

A
Median Income$75,625
Per Capita$28,849
Unemployment2.2%
Poverty9.4%
County GDP$3,006M
Commute30 min

Housing

A+
Home Value$213,600
Rent$1,133
OwnershipN/A
Zillow$290,457
Housing Units247
Rent Burden24.7%

Health

Obesity38.7%
Uninsured7.0%
Smoking14.0%
Depression26.1%
Heart Disease5.0%

Climate

Avg Temp45°F (7°C)
AQI38 (Good)
Rain35.6 in/yr
Sunny Days260/yr
Elevation751 ft (229 m)

Education

C
Bachelor's+18.3%
High School+94.8%
Graduate+1.8%
School Score5.81

Community

2024 VoteR 62% / D 36%
Commute30 min
Broadband96.4%
Libraries6

Is Rockland a Good Place to Live?

Based on current data, Rockland receives an overall livability score of 3.9 out of 5.0, earning a grade of B+. Key strengths include low unemployment, affordable housing, abundant sunshine, high health insurance coverage. Areas to be aware of include high obesity rates. Rockland offers a solid quality of life with a good balance of affordability, safety, and opportunity.

Economy & Jobs

The median household income in Rockland is $75,625, roughly in line with the national average of $75,149. The job market is very strong with unemployment at just 2.2%. 9.4% of residents live in poverty, near the national average of 12.4%. Workers commute an average of 30 minutes.

Cost of Living & Housing

The median home value in Rockland is $213,600, 24% below the national median — offering relatively affordable homeownership. Renters pay a median of $1,133 per month. At just 2.8x median income, home prices are very affordable relative to local earnings.

Education

18.3% of residents hold a bachelor's degree, below the national average of 33.7%. 94.8% have completed high school. Area schools have an average test score of 5.8/10.

Climate & Weather

Rockland has a cool climate with an average annual temperature of 45°F. Winters average 15°F in January while summers reach 71°F in July. With 260 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 35.6 inches. Air quality is rated Good with a median AQI of 38.

Rockland has a population of 698 with a density of 1,042 people per square mile. The median age is 34.8 years, 11% younger than the national median of 38.9. The city is predominantly White (74.9%), with 6.4% Hispanic.

Population

698
Total Population
1,042
People / sq mi
34.8yrs
Median Age
11% below US avg
0.7mi²
Land Area

Gender Distribution

Male 48%
Female 52%

Race & Ethnicity

Rockland vs U.S. Average

Language Spoken at Home

English Only96.7%
23% above US avg
Spanish3.3%
75% below US avg

Social Characteristics

Rockland vs U.S. Average

The median household income in Rockland is $75,625, which is 1% above the national average of $75,149. The unemployment rate is 2.2% (below the 3.6% US average). 9.4% of residents live below the poverty line. Workers commute an average of 30 minutes.

Income: Rockland vs U.S.

Commute Mode

Income

Median HH Income$75,625
1% above US avg
Per Capita Income$28,849
Avg Weekly Wage$1,035
IRS Avg AGI$65,112

Employment & Poverty

Unemployment2.2%
39% below US avg
Poverty Rate9.4%
24% below US avg
Establishments (County)1,335
County GDP$3,006M

Business (County)

Restaurants124
Healthcare92
Retail135
Manufacturing58

Tax & Cost of Living

Property Tax (IRS)$4,984
42% above US avg
Cost of Living94.10 (100=avg)
Effective Tax Rate2.33%

Commute & Transportation

Commute Time30.3 min
Drive Alone87.4%
Public Transit3.4%
Work from Home5.0%

Walkability

The median home value in Rockland is $213,600, 24% below the national average. Monthly rent averages $1,133 (3% below US avg). Zillow estimates the typical home value at $290,457.

Home Value Sources

Ownership Split

Home Values

Census Median$213,600
24% below US avg
Zillow ZHVI$290,457

Real Estate Market (Redfin)

Rental Costs

Census Median Rent$1,133
3% below US avg
Rent Burden24.7%

HUD Fair Market Rent

Studio$797
1 Bedroom$872
2 Bedrooms$1,097
3 Bedrooms$1,405
4 Bedrooms$1,572

Ownership & Property

Owner-Occupied78.1%
Housing Units247
Median Year Built1987

Property Tax

Avg Tax (IRS)$4,984
42% above US avg
Effective Rate2.33%
In Rockland, 38.7% of adults are obese (above the 32.1% national rate). 7.0% of residents lack health insurance. 14.0% are current smokers. 26.1% report depression. 24.5% are physically inactive.

Health Metrics: Rockland vs U.S. Average (%)

Chronic Conditions

Obesity38.7%
21% above US avg
Diabetes8.6%
Heart Disease5.0%
High Blood Pressure27.4%
Asthma11.3%
COPD5.3%
Cancer7.3%
Stroke2.6%

Behaviors & Mental Health

Smoking14.0%
0% below US avg
Binge Drinking21.9%
Physical Inactivity24.5%
Depression26.1%
Mental Distress17.2%
Physical Distress12.0%
Short Sleep33.7%

Healthcare Access

Insurance Rate99.5%
Uninsured7.0%
19% below US avg
Checkup Rate76.8%
Dental Visits67.5%
Premature Death7,458/100K

Food & Exercise

Food Environment8.3/10
Exercise Access59.5%
Healthcare Facilities92
Rockland has an average annual temperature of 45°F (7°C). Winters average 15°F in January while summers reach 71°F in July. Annual precipitation is 35.6 inches. The area enjoys 260 sunny days per year. Air quality is rated Good with a median AQI of 38.

Temperature

15°F Jan (-9°C) 71°F Jul (22°C)
Annual Average44.6°F
17% below US avg
January Average15°F (-9°C)
July Average71°F (22°C)
Sunny Days260 days/yr

Precipitation & Snow

Annual Rainfall35.6 inches
6% below US avg

Air Quality

AQI Median38.0
RatingGood

Geography

Elevation751 ft (229 m)
Area0.7 sq mi (1.7 km²)
Population Density1,042/sq mi
Coordinates43.9076°N, 90.9166°W
TimezoneAmerica/Chicago
County FIPS55081
It is classified as Nonmetro — Urban 20K+, adjacent. 18.3% of residents hold a bachelor's degree or higher (46% below US avg). In the 2024 election, the county voted Republican by a 26.1-point margin. 96.4% of households have broadband internet.

2024 Presidential Election (County)

R 62.5%
D 36.3%

Winner: Republican by 26.1 points

Education

Bachelor's Degree+18.3%
46% below US avg
High School+94.8%
Graduate Degree+1.8%
School Test Score5.81
C Education Grade (2.5/5.0)

Urban-Rural Classification

RUCC Code 4Nonmetro — Urban 20K+, adjacent
Population Density1,042/sq mi
Total Area0.7 sq mi

Infrastructure & Services

Broadband Access96.4%
Public Libraries6
Healthcare Facilities92
Restaurants124
Retail Stores135

Safety & Disasters

Fatal Crashes (County/yr)6

Commute & Transportation

Avg Commute30.3 min
Drive Alone87.4%
Public Transit3.4%
Work from Home5.0%

Nearby Cities

Bangor, WI 1,409 pop · 3.9 mi Sparta, WI 9,921 pop · 5.6 mi West Salem, WI 5,268 pop · 8.5 mi Cashton, WI 1,243 pop · 13.2 mi Onalaska, WI 18,909 pop · 14.4 mi La Crosse, WI 51,791 pop · 16.4 mi French Island, WI 4,235 pop · 17.5 mi Westby, WI 2,380 pop · 17.8 mi Holmen, WI 11,027 pop · 17.9 mi Brice Prairie, WI 1,858 pop · 19.6 mi La Crescent, MN 5,266 pop · 20.1 mi Tomah, WI 9,505 pop · 21.4 mi Viroqua, WI 4,469 pop · 24.0 mi Galesville, WI 1,740 pop · 25.1 mi
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