San Marcos, TX

Full City Profile · Texas · Caldwell County County

3.0 /5.0

B Good

68,920 Population 1,726/sq mi density

$51,030 Median Income $26,576 per capita

$269,700 Home Value $309,553 Zillow

$1,299 Median Rent 38.7% income on rent

69°F Avg Temperature 300 sunny days/yr

364 Violent Crime/100K 2,308 property/100K

Overall

3.0 / 5.0

Good overall score based on economy, affordability, safety and education

Economy

3.4 / 5.0

$51,030 median income, 4.1% unemployment

B+

Affordability

3.7 / 5.0

$269,700 home value, $1,299/mo rent

Safety

1.0 / 5.0

364 violent crimes/100K

B+

Education

4.0 / 5.0

37.3% bachelor's degree or higher

San Marcos, TX

At a Glance

Median Income

$51,030

32% below

$26,576 per capita

Home Value

$269,700

4% below

Zillow: $309,553

Median Rent

$1,299/mo

12% above

38.7% of income on rent

Violent Crime

364/100K

4% below

2,308/100K property

Bachelor's Degree+

37.3%

11% above

90.9% high school+

Unemployment

4.1%

14% above

11.5% poverty rate

Obesity Rate

39.3%

22% above

14.3% smoking rate

Avg Temperature

69°F

300 sunny days/yr

How San Marcos Compares to the U.S. Average

Each bar shows San Marcos's value as a percentage of the national average (100% = U.S. avg)

Income

68%

Home Value

96%

Rent

112%

Poverty

93%

Bachelor's

111%

Unemployment

114%

Crime

96%

Thin vertical line = U.S. national average (100%)

Is San Marcos a Good Place to Live?

3.0 / 5.0 — Good

Based on economy, affordability, safety, and education metrics compared to national averages.

Economy & Jobs

San Marcos residents earn a median household income of $51,030 , which is 32% below the national average of $75,149. Per capita income is $26,576. The unemployment rate stands at 4.1% (14% above the U.S. rate of 3.6%). 11.5% of residents live below the poverty line. The area is home to 887 business establishments, including 75 restaurants.

Housing & Cost of Living

The median home value in San Marcos is $269,700 , 4% below the national median of $281,900. Zillow estimates the typical home at $309,553. Median rent is $1,299/month, with 38.7% of renters spending more than 30% of income on housing. The cost of living index is 97.1 (100 = national average). The median home was built in 1997.

Safety & Crime

San Marcos reports 364 violent crimes per 100,000 residents , which is 4% below the national average of 380/100K. Property crime is 2,308/100K. The murder rate is 12.1/100K.

Education

37.3% of adults in San Marcos hold a bachelor's degree or higher (11% above the national average). 90.9% have completed high school. Local schools score 4.6/10 in standardized testing.

Climate & Weather

San Marcos has an average annual temperature of 69°F (20°C). Winters average 51°F in January while summers reach 85°F in July. The area gets 300 sunny days per year. Annual precipitation totals 36.6 inches. Air quality is rated Good with a median AQI of 42.

Data Overview

People

Population68,920

Median Age25.5 yrs

Density1,726/mi²

Male / Female47% / 53%

Foreign Born13.6%

Veterans4.3%

Economy

Median Income$51,030

Per Capita$26,576

Unemployment4.1%

Poverty11.5%

County GDP$1,559M

Avg Weekly Wage$1,019

Housing

B+

Home Value$269,700

Rent$1,299

Ownership30.5%

Zillow$309,553

Housing Units29,540

Rent Burden38.7%

Crime

Violent364/100K

Property2,308/100K

Murder12.1/100K

Assault195/100K

Burglary344/100K

Health

Obesity39.3%

Diabetes13.4%

Smoking14.3%

Heart Disease6.0%

Premature Death9,139/100K

Climate

Avg Temp69°F

Sunny Days300/yr

Rain36.6 in/yr

AQI42 (Good)

Elevation584 ft

Education

B+

Bachelor's+37.3%

High School+90.9%

Graduate+13.5%

School Score4.6/10

Community

2024 VoteR 57% / D 42%

Commute24 min

Broadband83.9%

Internet Speed88 Mbps

EV Stations23

Libraries4

Did You Know?

The median home in San Marcos was built in 1997.

The nearest airport is Austin-Bergstrom International (27 miles).

The Gini coefficient (income inequality) is 0.411 (U.S. avg: 0.490).

Natural hazard risk is rated "Relatively Low" by FEMA.

13.2% of the population has a disability.

13.6% of residents are foreign-born.

The county recorded 17 fatal vehicle crashes.

91 declared natural disasters on record.