All Countries
San Marcos, TX
Full City Profile · Texas · Caldwell County County
3.0
/5.0
B
Good
68,920
Population
1,726/sq mi density
$51,030
Median Income
$26,576 per capita
$269,700
Home Value
$309,553 Zillow
$1,299
Median Rent
38.7% income on rent
69°F
Avg Temperature
300 sunny days/yr
364
Violent Crime/100K
2,308 property/100K
B
Overall
3.0 / 5.0
Good overall score based on economy, affordability, safety and education
B
Economy
3.4 / 5.0
$51,030 median income, 4.1% unemployment
B+
Affordability
3.7 / 5.0
$269,700 home value, $1,299/mo rent
F
Safety
1.0 / 5.0
364 violent crimes/100K
B+
Education
4.0 / 5.0
37.3% bachelor's degree or higher
Income Overview
Median Household Income
$51,030
32% below
US avg: $75,149
Per Capita Income
$26,576
32% below
US avg: $39,052
Unemployment Rate
4.1%
14% above
US avg: 3.6%
Poverty Rate
11.5%
7% below
US avg: 12.4%
Income Comparison: San Marcos vs. U.S. Average
Each bar shows San Marcos’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$51,030
68%
Per Capita
US: $39,052
$26,576
68%
IRS Avg AGI
US: $72,000
$60,854
85%
Avg Weekly Wage
US: $1,432
$1,019
71%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,019
29% below US avg ($1,432)
Mean Commute Time
24 min
13% below US avg (28 min)
Work From Home
10.1%
34% below US avg (15.2%)
Drive Alone
71.0%
3% below US avg (73.2%)
Public Transit
1.2%
76% below US avg (5.0%)
County GDP
$1,559M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
71%
Public Transit
1.2%
Work From Home
10.1%
Other
17.7%
Average commute time
24 minutes
US avg: 28 min
Business Landscape
Total Establishments
887
Restaurants
75
Healthcare
71
Retail
92
Manufacturing
30
Tax & Financial
IRS Avg Adjusted Gross Income
$60,854
15% below US avg ($72,000)
Avg Property Tax
$6,922
98% above US avg ($3,500)
Cost of Living Index
97.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $51,030 |
| Per Capita Income | $26,576 |
| IRS Avg Adjusted Gross Income | $60,854 |
| Avg Weekly Wage | $1,019 |
| County GDP | $1,559M |
Hardship Indicators
| Unemployment Rate | 4.1% |
| Poverty Rate | 11.5% |
| Gini Coefficient | 0.411 |
| Cost of Living Index | 97.1 |
Commute
| Mean Commute | 24 minutes |
| Drive Alone | 71.0% |
| Public Transit | 1.2% |
| Work From Home | 10.1% |
Businesses
| Total Establishments | 887 |
| Restaurants | 75 |
| Healthcare | 71 |
| Retail | 92 |
| Manufacturing | 30 |
Tax
| IRS Avg AGI | $60,854 |
| Avg Property Tax | $6,922 |