San Marcos, TX
Full City Profile · Texas · Caldwell County County
2.9
/5.0
C+
Fair
68,920
Population
1,726/sq mi density
$51,030
Median Income
$26,576 per capita
$269,700
Home Value
$306,851 Zillow
$1,299
Median Rent
38.7% income on rent
69°F
Avg Temperature
367
Violent Crime/100K
2,269 property/100K
C+
Overall
2.9 / 5.0
Fair overall score based on economy, affordability, safety and education
B
Economy
3.1 / 5.0
$51,030 median income, 6.1% unemployment
B+
Affordability
3.7 / 5.0
$269,700 home value, $1,299/mo rent
F
Safety
1.0 / 5.0
367 violent crimes/100K
B+
Education
4.0 / 5.0
37.3% bachelor's degree or higher
Population Overview
Total Population
68,920
Census 2023
Population Density
1,726
per square mile
Land Area
39.9
square miles (103.4 km²)
Median Age
25.5 yrs
34% below US avg (38.9 yrs)
Gender Distribution
46.9%
Male
53.1%
Female
Race & Ethnicity
| White | 63.3% US: 61.6% |
| Black | 5.6% US: 12.4% |
| Hispanic | 41.9% US: 18.7% |
| Asian | 2.1% US: 5.9% |
City vs. U.S. Average
White
63.3%
Black
5.6%
Hispanic
41.9%
Asian
2.1%
Thin line = U.S. average
Language Spoken at Home
| English Only | 73.6% US: 78.5% |
| Spanish | 28.9% US: 13.4% |
City vs. U.S. Average
English Only
73.6%
Spanish
28.9%
Thin line = U.S. average
Social Characteristics
Foreign Born
8.2%
Veterans
4.3%
28% below US avg (6%)
Disability
14.5%
12% above US avg (13%)
Health Insurance Coverage
83.9%
8% below US avg (91.4%)
Uninsured
16.1%
87% above US avg (8.6%)
Income Inequality (Gini)
0.411
US avg: 0.490 (0 = perfect equality, 1 = max inequality)
Complete Demographics Data
Population
| Total Population | 68,920 |
| Population Year | 2023 |
| Population Density | 1,726 / sq mi |
| Land Area | 39.9 sq mi |
| Median Age | 25.5 years |
Gender
| Male | 46.9% |
| Female | 53.1% |
Race & Ethnicity
| White | 63.3% |
| Black or African American | 5.6% |
| Hispanic or Latino | 41.9% |
| Asian | 2.1% |
Language
| English Only | 73.6% |
| Spanish | 28.9% |
Social Indicators
| Foreign Born | 8.2% |
| Veterans | 4.3% |
| Disability | 14.5% |
| Health Insurance | 83.9% |
| Uninsured | 16.1% |
| Broadband Access | 83.9% |
| Gini Coefficient | 0.411 |
Classification
| USDA Rural-Urban Code | 1, Metro / 1 million+ |