White Rock, NM

New Mexico

White Rock is a small city in New Mexico with a population of 5,568. Residents earn $150,714 per year, which is 101% above the national average.

5.0 /5.0
A+ Excellent
5,568 Population 788/sq mi density
$150,714 Median Income $70,095 per capita
$460,100 Home Value
N/A Median Rent
50°F Avg Temperature
A+
Overall
5.0 / 5.0
Excellent overall score based on economy, affordability, safety and education
A+
Economy
5.0 / 5.0
$150,714 median income, 0.7% unemployment
A+
Affordability
5.0 / 5.0
$460,100 home value
A+
Education
5.0 / 5.0
70.4% bachelor's degree or higher
Median Income $150,714
101% higher than US avg
Home Value $460,100
63% higher than US avg
Bachelor's+ 70.4%
109% higher than US avg
Obesity Rate 24.5%
24% lower than US avg
Unemployment 0.7%
81% lower than US avg
Poverty Rate 0.9%
93% lower than US avg

How White Rock Compares to the U.S. Average (100% = U.S. avg)

People

Population5,568
Median Age41.7 yrs
Density788/mi²
Male / Female49% / 51%
Largest GroupWhite 83%

Economy

A+
Median Income$150,714
Per Capita$70,095
Unemployment0.7%
Poverty0.9%
County GDP$3,815M
Commute22 min

Housing

A+
Home Value$460,100
RentN/A
OwnershipN/A

Crime

ViolentN/A
PropertyN/A

Health

Obesity24.5%
UninsuredN/A
Depression21.9%
Heart Disease3.7%

Climate

Avg Temp50°F
AQI37 (Good)
Rain17.5 in/yr
Elevation6,393 ft

Education

A+
Bachelor's+70.4%
High School+100.0%
School Score4.65

Community

2024 VoteR 33% / D 63%
Commute22 min
EV Stations1
Libraries2

Is White Rock a Good Place to Live?

Based on current data, White Rock receives an overall livability score of 5.0 out of 5.0, earning a grade of A+. Key strengths include above-average household incomes, low unemployment, a highly educated population, a low poverty rate. Areas to be aware of include high housing costs. White Rock stands out as an excellent place to live, with strong marks across most quality-of-life indicators.

Economy & Jobs

The median household income in White Rock is $150,714, which is significantly higher than the national average — 101% above $75,149. This places White Rock among higher-income communities. The job market is very strong with unemployment at just 0.7%. Only 0.9% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 22 minutes.

Cost of Living & Housing

The median home value in White Rock is $460,100, making it a premium housing market at 63% above the U.S. median of $281,900. A price-to-income ratio of 3.1x indicates a reasonably affordable housing market.

Education

White Rock is a highly educated community — 70.4% of adults hold a bachelor's degree or higher, well above the national average of 33.7%. 100.0% have completed high school. Area schools have an average test score of 4.7/10.

Climate & Weather

White Rock experiences four distinct seasons with an average temperature of 50°F. Winters average 30°F in January while summers reach 70°F in July. Annual precipitation totals 17.5 inches, including 42.1 inches of snow. Air quality is rated Good with a median AQI of 37.

White Rock has a population of 5,568 with a density of 788 people per square mile. The median age is 41.7 years, 7% older than the national median of 38.9. The city is predominantly White (82.9%), with 1.7% Hispanic, 1.1% Black.

Population

5,568
Total Population
788
People / sq mi
41.7yrs
Median Age
7% above US avg
7.1mi²
Land Area

Gender Distribution

Male 49%
Female 51%

Race & Ethnicity

White Rock vs U.S. Average

Language Spoken at Home

English Only92.9%
18% above US avg
Spanish7.1%
47% below US avg

Social Characteristics

White Rock vs U.S. Average

The median household income in White Rock is $150,714, which is 101% above the national average of $75,149. The unemployment rate is 0.7% (below the 3.6% US average). 0.9% of residents live below the poverty line. Workers commute an average of 22 minutes.

Income: White Rock vs U.S.

Commute Mode

Income

Median HH Income$150,714
101% above US avg
Per Capita Income$70,095
Avg Weekly Wage$2,191
IRS Avg AGI$130,620

Employment & Poverty

Unemployment0.7%
81% below US avg
Poverty Rate0.9%
93% below US avg
Establishments (County)606
County GDP$3,815M

Business (County)

Restaurants34
Healthcare72
Retail30
Manufacturing8

Tax & Cost of Living

Property Tax (IRS)$3,973
14% above US avg
Effective Tax Rate0.86%

Commute & Transportation

Commute Time21.9 min
Work from Home10.2%

Walkability

The median home value in White Rock is $460,100, 63% above the national average.

Home Value Sources

Ownership Split

Home Values

Census Median$460,100
63% above US avg
Median List Price$555,000

Real Estate Market (Redfin)

Median List Price$555,000
$/Sq Ft$293
Homes Sold7
Sale-to-List Ratio103.8%
Price Drops23.5%
Inventory17

Rental Costs

HUD Fair Market Rent

Studio$828
1 Bedroom$927
2 Bedrooms$1,129
3 Bedrooms$1,496
4 Bedrooms$1,758

Ownership & Property

Owner-Occupied99.6%

Property Tax

Avg Tax (IRS)$3,973
14% above US avg
Effective Rate0.86%
In White Rock, 24.5% of adults are obese (below the 32.1% national rate). 21.9% report depression. 11.3% are physically inactive.

Health Metrics: White Rock vs U.S. Average (%)

Chronic Conditions

Obesity24.5%
24% below US avg
Diabetes6.1%
Heart Disease3.7%
High Blood Pressure23.2%
Asthma9.1%
COPD2.9%
Stroke1.9%

Behaviors & Mental Health

Binge Drinking18.9%
Physical Inactivity11.3%
Depression21.9%
Mental Distress12.9%
Physical Distress8.5%

Healthcare Access

Insurance Rate99.8%
Checkup Rate69.3%
Premature Death3,583/100K

Food & Exercise

Food Environment9.3/10
Exercise Access99.3%
Healthcare Facilities72

Crime Rates: White Rock vs U.S. Average (per 100,000)

Violent Crime

Property Crime

Traffic Safety

Safety Score

White Rock has an average annual temperature of 50°F (10°C). Winters average 30°F in January while summers reach 70°F in July. Annual precipitation is 17.5 inches. Air quality is rated Good with a median AQI of 37.

Temperature

30°F Jan (-1°C) 70°F Jul (21°C)
Annual Average49.8°F
8% below US avg
January Average30°F (-1°C)
July Average70°F (21°C)

Precipitation & Snow

Annual Rainfall17.5 inches
54% below US avg
Snowfall42.1 inches/yr

Air Quality

AQI Median37.0
RatingGood

Geography

Elevation6,393 ft (1,949 m)
Area7.1 sq mi (18.3 km²)
Population Density788/sq mi
Coordinates35.8086°N, 106.2081°W
County FIPS35028
It is classified as Nonmetro — Urban 2.5K–20K, adjacent. 70.4% of residents hold a bachelor's degree or higher (109% above US avg). In the 2024 election, the county voted Democrat by a 30.2-point margin.

2024 Presidential Election (County)

R 33.2%
D 63.4%

Winner: Democrat by 30.2 points

Education

Bachelor's Degree+70.4%
109% above US avg
High School+100.0%
School Test Score4.65
A+ Education Grade (5.0/5.0)

Urban-Rural Classification

RUCC Code 6Nonmetro — Urban 2.5K–20K, adjacent
Population Density788/sq mi
Total Area7.1 sq mi

Infrastructure & Services

EV Charging Stations1
Alt Fuel Stations1
Public Libraries2
Healthcare Facilities72
Restaurants34
Retail Stores30

Safety & Disasters

Commute & Transportation

Avg Commute21.9 min
Work from Home10.2%

Nearby Cities

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