All Countries
Wisconsin Rapids, WI
Full City Profile · Wisconsin · Portage County County
3.0
/5.0
B
Good
18,756
Population
1,349/sq mi density
$54,116
Median Income
$30,656 per capita
$116,600
Home Value
$214,285 Zillow
$872
Median Rent
27.5% income on rent
44°F
Avg Temperature
270 sunny days/yr
159
Violent Crime/100K
3,117 property/100K
B
Overall
3.0 / 5.0
Good overall score based on economy, affordability, safety and education
B+
Economy
3.6 / 5.0
$54,116 median income, 4.5% unemployment
A+
Affordability
5.0 / 5.0
$116,600 home value, $872/mo rent
F
Safety
1.0 / 5.0
159 violent crimes/100K
C
Education
2.4 / 5.0
16.9% bachelor's degree or higher
Income Overview
Median Household Income
$54,116
28% below
US avg: $75,149
Per Capita Income
$30,656
21% below
US avg: $39,052
Unemployment Rate
4.5%
25% above
US avg: 3.6%
Poverty Rate
8.2%
34% below
US avg: 12.4%
Income Comparison: Wisconsin Rapids vs. U.S. Average
Each bar shows Wisconsin Rapids’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$54,116
72%
Per Capita
US: $39,052
$30,656
79%
IRS Avg AGI
US: $72,000
$75,853
105%
Avg Weekly Wage
US: $1,432
$1,094
76%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,094
24% below US avg ($1,432)
Mean Commute Time
21 min
25% below US avg (28 min)
Work From Home
7.7%
49% below US avg (15.2%)
Drive Alone
79.1%
8% above US avg (73.2%)
Public Transit
0.2%
95% below US avg (5.0%)
County GDP
$5,836M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
79.1%
Public Transit
0.2%
Work From Home
7.7%
Other
13%
Average commute time
21 minutes
US avg: 28 min
Business Landscape
Total Establishments
1,939
Restaurants
217
Healthcare
230
Retail
206
Manufacturing
75
Tax & Financial
IRS Avg Adjusted Gross Income
$75,853
5% above US avg ($72,000)
Avg Property Tax
$6,247
78% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $54,116 |
| Per Capita Income | $30,656 |
| IRS Avg Adjusted Gross Income | $75,853 |
| Avg Weekly Wage | $1,094 |
| County GDP | $5,836M |
Hardship Indicators
| Unemployment Rate | 4.5% |
| Poverty Rate | 8.2% |
| Gini Coefficient | 0.417 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 21 minutes |
| Drive Alone | 79.1% |
| Public Transit | 0.2% |
| Work From Home | 7.7% |
Businesses
| Total Establishments | 1,939 |
| Restaurants | 217 |
| Healthcare | 230 |
| Retail | 206 |
| Manufacturing | 75 |
Tax
| IRS Avg AGI | $75,853 |
| Avg Property Tax | $6,247 |