Wisconsin Rapids, WI
Full City Profile · Wisconsin · Portage County County
2.9
/5.0
C+
Fair
18,756
Population
1,349/sq mi density
$54,116
Median Income
$30,656 per capita
$116,600
Home Value
$229,961 Zillow
$872
Median Rent
27.5% income on rent
45°F
Avg Temperature
538
Violent Crime/100K
1,898 property/100K
C+
Overall
2.9 / 5.0
Fair overall score based on economy, affordability, safety and education
B
Economy
3.1 / 5.0
$54,116 median income, 7.2% unemployment
A+
Affordability
5.0 / 5.0
$116,600 home value, $872/mo rent
F
Safety
1.0 / 5.0
538 violent crimes/100K (41% above avg)
C
Education
2.4 / 5.0
16.9% bachelor's degree or higher
Population Overview
Total Population
18,756
Census 2023
Population Density
1,349
per square mile
Land Area
5.7
square miles (14.7 km²)
Median Age
38.3 yrs
2% below US avg (38.9 yrs)
Gender Distribution
46.0%
Male
54.0%
Female
Race & Ethnicity
| White | 88.8% US: 61.6% |
| Black | 1.3% US: 12.4% |
| Hispanic | 4.2% US: 18.7% |
| Asian | 3.2% US: 5.9% |
| Other | 2.5% |
City vs. U.S. Average
White
88.8%
Black
1.3%
Hispanic
4.2%
Asian
3.2%
Thin line = U.S. average
Language Spoken at Home
| English Only | 94.7% US: 78.5% |
| Spanish | 5% US: 13.4% |
City vs. U.S. Average
English Only
94.7%
Spanish
5%
Thin line = U.S. average
Social Characteristics
Foreign Born
2.4%
Veterans
7.4%
23% above US avg (6%)
Disability
17.8%
37% above US avg (13%)
Health Insurance Coverage
93.8%
3% above US avg (91.4%)
Uninsured
6.2%
28% below US avg (8.6%)
Income Inequality (Gini)
0.417
US avg: 0.490 (0 = perfect equality, 1 = max inequality)
Complete Demographics Data
Population
| Total Population | 18,756 |
| Population Year | 2023 |
| Population Density | 1,349 / sq mi |
| Land Area | 5.7 sq mi |
| Median Age | 38.3 years |
Gender
| Male | 46.0% |
| Female | 54.0% |
Race & Ethnicity
| White | 88.8% |
| Black or African American | 1.3% |
| Hispanic or Latino | 4.2% |
| Asian | 3.2% |
Language
| English Only | 94.7% |
| Spanish | 5.0% |
Social Indicators
| Foreign Born | 2.4% |
| Veterans | 7.4% |
| Disability | 17.8% |
| Health Insurance | 93.8% |
| Uninsured | 6.2% |
| Broadband Access | 86.6% |
| Gini Coefficient | 0.417 |
Classification
| USDA Rural-Urban Code | 4, Nonmetro / Urban 20K+, adjacent |