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Appleton, WI

Full City Profile · Wisconsin · Outagamie County County

3.6 /5.0
B+ Good
74,873 Population 2,945/sq mi density
$77,450 Median Income $48,093 per capita
$211,500 Home Value $291,197 Zillow
$957 Median Rent 24.5% income on rent
46°F Avg Temperature 270 sunny days/yr
276 Violent Crime/100K 1,435 property/100K
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.4 / 5.0
$77,450 median income, 2.7% unemployment
A+
Affordability
5.0 / 5.0
$211,500 home value, $957/mo rent
F
Safety
1.0 / 5.0
276 violent crimes/100K
B+
Education
4.0 / 5.0
37.0% bachelor's degree or higher

Appleton, WI

At a Glance

Median Income
$77,450
3% above
$48,093 per capita
Home Value
$211,500
25% below
Zillow: $291,197
Median Rent
$957/mo
18% below
24.5% of income on rent
Violent Crime
276/100K
27% below
1,435/100K property
Bachelor's Degree+
37.0%
10% above
94.2% high school+
Unemployment
2.7%
25% below
5.5% poverty rate
Obesity Rate
36.3%
13% above
13.2% smoking rate
Avg Temperature
46°F
270 sunny days/yr

How Appleton Compares to the U.S. Average

Each bar shows Appleton's value as a percentage of the national average (100% = U.S. avg)

Income
103%
Home Value
75%
Rent
82%
Poverty
44%
Bachelor's
110%
Unemployment
75%
Crime
73%
Thin vertical line = U.S. national average (100%)

Is Appleton a Good Place to Live?

B+
3.6 / 5.0 — Good
Based on economy, affordability, safety, and education metrics compared to national averages.

Economy & Jobs

Appleton residents earn a median household income of $77,450 , which is 3% above the national average of $75,149. Per capita income is $48,093. The unemployment rate stands at 2.7% (25% below the U.S. rate of 3.6%). 5.5% of residents live below the poverty line. The area is home to 6,053 business establishments, including 502 restaurants.

Housing & Cost of Living

The median home value in Appleton is $211,500 , 25% below the national median of $281,900. Zillow estimates the typical home at $291,197. Median rent is $957/month, with 24.5% of renters spending more than 30% of income on housing. The cost of living index is 94.1 (100 = national average). The median home was built in 1971.

Safety & Crime

Appleton reports 276 violent crimes per 100,000 residents , which is 27% below the national average of 380/100K. Property crime is 1,435/100K. The murder rate is 2.7/100K.

Education

37.0% of adults in Appleton hold a bachelor's degree or higher (10% above the national average). 94.2% have completed high school. Local schools score 6.1/10 in standardized testing.

Climate & Weather

Appleton has an average annual temperature of 46°F (8°C). Winters average 18°F in January while summers reach 71°F in July. The area gets 270 sunny days per year. Annual precipitation totals 33.2 inches. Air quality is rated Good with a median AQI of 38.

Data Overview

People

Population74,873
Median Age36.9 yrs
Density2,945/mi²
Male / Female50% / 50%
Foreign Born13.6%
Veterans6.6%

Economy

A
Median Income$77,450
Per Capita$48,093
Unemployment2.7%
Poverty5.5%
County GDP$17,224M
Avg Weekly Wage$1,189

Housing

A+
Home Value$211,500
Rent$957
Ownership66.7%
Zillow$291,197
Housing Units31,716
Rent Burden24.5%

Crime

F
Violent276/100K
Property1,435/100K
Murder2.7/100K
Assault199/100K
Burglary143/100K

Health

Obesity36.3%
Diabetes9.3%
Smoking13.2%
Heart Disease5.2%
Premature Death6,072/100K

Climate

Avg Temp46°F
Sunny Days270/yr
Rain33.2 in/yr
AQI38 (Good)
Elevation787 ft

Education

B+
Bachelor's+37.0%
High School+94.2%
Graduate+11.8%
School Score6.1/10

Community

2024 VoteR 54% / D 44%
Commute19 min
Broadband93.5%
Internet Speed95 Mbps
EV Stations22
Libraries9

Did You Know?

The median home in Appleton was built in 1971.
The nearest airport is Appleton International (7 miles).
The Gini coefficient (income inequality) is 0.444 (U.S. avg: 0.490).
Natural hazard risk is rated "Relatively Low" by FEMA.
11.1% of the population has a disability.
13.6% of residents are foreign-born.
There are 502 restaurants in the area.
The county recorded 10 fatal vehicle crashes.