Appleton, WI

Full City Profile · Wisconsin · Outagamie County County

3.5 /5.0
B+ Good
74,873 Population 2,945/sq mi density
$77,450 Median Income $48,093 per capita
$211,500 Home Value $305,667 Zillow
$957 Median Rent 24.5% income on rent
46°F Avg Temperature
206 Violent Crime/100K 1,374 property/100K
B+
Overall
3.5 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.2 / 5.0
$77,450 median income, 3.9% unemployment
A+
Affordability
5.0 / 5.0
$211,500 home value, $957/mo rent
F
Safety
1.0 / 5.0
206 violent crimes/100K
B+
Education
4.0 / 5.0
37.0% bachelor's degree or higher

Appleton, WI

At a Glance

Median Income
$77,450
3% above
$48,093 per capita
Home Value
$211,500
25% below
Zillow: $305,667
Median Rent
$957/mo
18% below
24.5% of income on rent
Violent Crime
206/100K
46% below
1,374/100K property
Bachelor's Degree+
37.0%
10% above
94.2% high school+
Unemployment
3.9%
8% above
5.5% poverty rate
Obesity Rate
36.3%
13% above
13.2% smoking rate
Avg Temperature
46°F

How Appleton Compares to the U.S. Average

Each bar shows Appleton's value as a percentage of the national average (100% = U.S. avg)

Income
103%
Home Value
75%
Rent
82%
Poverty
44%
Bachelor's
110%
Unemployment
108%
Crime
54%
Thin vertical line = U.S. national average (100%)

Is Appleton a Good Place to Live?

B+
3.5 / 5.0 - Good
Based on economy, affordability, safety, and education metrics compared to national averages.

Economy & Jobs

Appleton residents earn a median household income of $77,450 , which is 3% above the national average of $75,149. Per capita income is $48,093. The unemployment rate stands at 3.9% (8% above the U.S. rate of 3.6%). 5.5% of residents live below the poverty line. The area is home to 6,053 business establishments, including 502 restaurants.

Housing & Cost of Living

The median home value in Appleton is $211,500 , 25% below the national median of $281,900. Zillow estimates the typical home at $305,667. Median rent is $957/month, with 24.5% of renters spending more than 30% of income on housing. The cost of living index is 94.1 (100 = national average). The median home was built in 1971.

Safety & Crime

Appleton reports 206 violent crimes per 100,000 residents , which is 46% below the national average of 380/100K. Property crime is 1,374/100K. The murder rate is 2.7/100K.

Education

37.0% of adults in Appleton hold a bachelor's degree or higher (10% above the national average). 94.2% have completed high school. Local schools score 6.1/10 in standardized testing.

Climate & Weather

Appleton has an average annual temperature of 46°F (8°C). Winters average 18°F in January while summers reach 71°F in July. Annual precipitation totals 33.2 inches. Air quality is rated Good with a median AQI of 37.

Data Overview

People

Population74,873
Median Age36.9 yrs
Density2,945/mi²
Male / Female50% / 50%
Foreign Born7.2%
Veterans6.6%

Economy

A
Median Income$77,450
Per Capita$48,093
Unemployment3.9%
Poverty5.5%
County GDP$17,224M
Avg Weekly Wage$1,189

Housing

A+
Home Value$211,500
Rent$957
Ownership66.7%
Zillow$305,667
Housing Units31,716
Rent Burden24.5%

Crime

F
Violent206/100K
Property1,374/100K
Murder2.7/100K
Assault141/100K
Burglary155/100K

Health

Obesity36.3%
Diabetes9.3%
Smoking13.2%
Heart Disease5.2%
Premature Death6,072/100K

Climate

Avg Temp46°F
Rain33.2 in/yr
AQI37 (Good)
Elevation787 ft

Education

B+
Bachelor's+37.0%
High School+94.2%
Graduate+11.8%
School Score6.1/10

Community

2024 VoteR 54% / D 44%
Commute19 min
Broadband93.5%
Internet Speed95 Mbps
EV Stations22
Libraries9

Did You Know?

Appleton was founded in 1848.
The median home in Appleton was built in 1971.
The nearest airport is Appleton International (7 miles).
The Gini coefficient (income inequality) is 0.444 (U.S. avg: 0.490).
Natural hazard risk is rated "Relatively Low" by FEMA.
11.3% of the population has a disability.
There are 502 restaurants in the area.
The county recorded 10 fatal vehicle crashes.