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Appleton, WI
Full City Profile · Wisconsin · Outagamie County County
3.6
/5.0
B+
Good
74,873
Population
2,945/sq mi density
$77,450
Median Income
$48,093 per capita
$211,500
Home Value
$291,197 Zillow
$957
Median Rent
24.5% income on rent
46°F
Avg Temperature
270 sunny days/yr
276
Violent Crime/100K
1,435 property/100K
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.4 / 5.0
$77,450 median income, 2.7% unemployment
A+
Affordability
5.0 / 5.0
$211,500 home value, $957/mo rent
F
Safety
1.0 / 5.0
276 violent crimes/100K
B+
Education
4.0 / 5.0
37.0% bachelor's degree or higher
Housing Overview
Median Home Value
$211,500
25% below
US avg: $281,900
Median Rent
$957/mo
18% below
US avg: $1,163/mo
Homeownership Rate
66.7%
2% above US avg (65.4%)
Total Housing Units
31,716
Median year built: 1971
Home Value by Source
Census Median
$211,500
Zillow (ZHVI)
$291,197
Median Sale Price
$275,000
Median List Price
$306,450
Census ACS, Zillow ZHVI, Redfin median sale price
Ownership vs. Renting
66.7%
Owner-Occupied
33.3%
Renter-Occupied
US avg: 65.4% owner-occupied
Fair Market Rents (HUD FY2026)
Studio
$797/mo
1 Bedroom
$872/mo
2 Bedroom
$1,097/mo
3 Bedroom
$1,405/mo
4 Bedroom
$1,572/mo
Census median rent:
$957/mo
· Zillow rent:
$1,179/mo
Market Indicators (Redfin)
Median Days on Market
46 days
Sale-to-List Ratio
1.0%
Buyers market
Homes Sold
45
Price Drops
7.1%
of listings with price reduction
Price Per Sq Ft
$177
Active Inventory
127
homes for sale
Affordability & Housing Stock
Rent Burden
24.5%
of renters spending 30%+ of income on housing
21% below US avg (31.0%)
Median Year Built
1971
Average age of housing stock: 55 years
Homeownership Rate
66.7%
Complete Housing Data
Home Values
| Census Median Value | $211,500 |
| Zillow Home Value (ZHVI) | $291,197 |
| Median Sale Price | $275,000 |
| Median List Price | $306,450 |
| Price Per Sq Ft | $177 |
Rent
| Census Median Rent | $957 |
| Zillow Rent (ZORI) | $1,179 |
| FMR Studio | $797 |
| FMR 1-Bedroom | $872 |
| FMR 2-Bedroom | $1,097 |
| FMR 3-Bedroom | $1,405 |
| FMR 4-Bedroom | $1,572 |
Market
| Days on Market | 46 |
| Sale-to-List Ratio | 1.0% |
| Price Drops | 7.1% |
| Homes Sold | 45 |
| Active Inventory | 127 |
| Price Per Sq Ft | $177 |
Ownership & Stock
| Owner-Occupied | 66.7% |
| Renter-Occupied | 33.3% |
| Homeownership Rate | 66.7% |
| Total Housing Units | 31,716 |
| Median Year Built | 1971 |
| Rent Burden | 24.5% |