Appleton, WI
Full City Profile · Wisconsin · Outagamie County County
3.5
/5.0
B+
Good
74,873
Population
2,945/sq mi density
$77,450
Median Income
$48,093 per capita
$211,500
Home Value
$305,667 Zillow
$957
Median Rent
24.5% income on rent
46°F
Avg Temperature
206
Violent Crime/100K
1,374 property/100K
B+
Overall
3.5 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.2 / 5.0
$77,450 median income, 3.9% unemployment
A+
Affordability
5.0 / 5.0
$211,500 home value, $957/mo rent
F
Safety
1.0 / 5.0
206 violent crimes/100K
B+
Education
4.0 / 5.0
37.0% bachelor's degree or higher
Population Overview
Total Population
74,873
Census 2023
Population Density
2,945
per square mile
Land Area
24.8
square miles (64.3 km²)
Median Age
36.9 yrs
5% below US avg (38.9 yrs)
Gender Distribution
50.0%
Male
50.0%
Female
Race & Ethnicity
| White | 81% US: 61.6% |
| Black | 2.9% US: 12.4% |
| Hispanic | 6.9% US: 18.7% |
| Asian | 6.7% US: 5.9% |
| Other | 2.5% |
City vs. U.S. Average
White
81%
Black
2.9%
Hispanic
6.9%
Asian
6.7%
Thin line = U.S. average
Language Spoken at Home
| English Only | 88.8% US: 78.5% |
| Spanish | 10.6% US: 13.4% |
| Other Languages | 0.6% |
City vs. U.S. Average
English Only
88.8%
Spanish
10.6%
Thin line = U.S. average
Social Characteristics
Foreign Born
7.2%
Veterans
6.6%
10% above US avg (6%)
Disability
11.3%
13% below US avg (13%)
Health Insurance Coverage
95.1%
4% above US avg (91.4%)
Uninsured
4.9%
43% below US avg (8.6%)
Income Inequality (Gini)
0.444
US avg: 0.490 (0 = perfect equality, 1 = max inequality)
Complete Demographics Data
Population
| Total Population | 74,873 |
| Population Year | 2023 |
| Population Density | 2,945 / sq mi |
| Land Area | 24.8 sq mi |
| Median Age | 36.9 years |
Gender
| Male | 50.0% |
| Female | 50.0% |
Race & Ethnicity
| White | 81.0% |
| Black or African American | 2.9% |
| Hispanic or Latino | 6.9% |
| Asian | 6.7% |
Language
| English Only | 88.8% |
| Spanish | 10.6% |
Social Indicators
| Foreign Born | 7.2% |
| Veterans | 6.6% |
| Disability | 11.3% |
| Health Insurance | 95.1% |
| Uninsured | 4.9% |
| Broadband Access | 93.5% |
| Gini Coefficient | 0.444 |
Classification
| USDA Rural-Urban Code | 3, Metro / under 250K |