All Countries
Appleton, WI
Full City Profile · Wisconsin · Outagamie County County
3.6
/5.0
B+
Good
74,873
Population
2,945/sq mi density
$77,450
Median Income
$48,093 per capita
$211,500
Home Value
$291,197 Zillow
$957
Median Rent
24.5% income on rent
46°F
Avg Temperature
270 sunny days/yr
276
Violent Crime/100K
1,435 property/100K
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.4 / 5.0
$77,450 median income, 2.7% unemployment
A+
Affordability
5.0 / 5.0
$211,500 home value, $957/mo rent
F
Safety
1.0 / 5.0
276 violent crimes/100K
B+
Education
4.0 / 5.0
37.0% bachelor's degree or higher
Income Overview
Median Household Income
$77,450
3% above
US avg: $75,149
Per Capita Income
$48,093
23% above
US avg: $39,052
Unemployment Rate
2.7%
25% below
US avg: 3.6%
Poverty Rate
5.5%
56% below
US avg: 12.4%
Income Comparison: Appleton vs. U.S. Average
Each bar shows Appleton’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$77,450
103%
Per Capita
US: $39,052
$48,093
123%
IRS Avg AGI
US: $72,000
$84,505
117%
Avg Weekly Wage
US: $1,432
$1,189
83%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,189
17% below US avg ($1,432)
Mean Commute Time
19 min
30% below US avg (28 min)
Work From Home
11.2%
26% below US avg (15.2%)
Drive Alone
75.0%
2% above US avg (73.2%)
Public Transit
0.6%
89% below US avg (5.0%)
County GDP
$17,224M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
75%
Public Transit
0.6%
Work From Home
11.2%
Other
13.2%
Average commute time
19 minutes
US avg: 28 min
Business Landscape
Total Establishments
6,053
Restaurants
502
Healthcare
561
Retail
691
Manufacturing
344
Tax & Financial
IRS Avg Adjusted Gross Income
$84,505
17% above US avg ($72,000)
Avg Property Tax
$6,567
88% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $77,450 |
| Per Capita Income | $48,093 |
| IRS Avg Adjusted Gross Income | $84,505 |
| Avg Weekly Wage | $1,189 |
| County GDP | $17,224M |
Hardship Indicators
| Unemployment Rate | 2.7% |
| Poverty Rate | 5.5% |
| Gini Coefficient | 0.444 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 19 minutes |
| Drive Alone | 75.0% |
| Public Transit | 0.6% |
| Work From Home | 11.2% |
Businesses
| Total Establishments | 6,053 |
| Restaurants | 502 |
| Healthcare | 561 |
| Retail | 691 |
| Manufacturing | 344 |
Tax
| IRS Avg AGI | $84,505 |
| Avg Property Tax | $6,567 |