Appleton, WI

Full City Profile · Wisconsin · Outagamie County County

3.6 /5.0

B+ Good

74,873 Population 2,945/sq mi density

$77,450 Median Income $48,093 per capita

$211,500 Home Value $291,197 Zillow

$957 Median Rent 24.5% income on rent

46°F Avg Temperature 270 sunny days/yr

276 Violent Crime/100K 1,435 property/100K

B+

Overall

3.6 / 5.0

Good overall score based on economy, affordability, safety and education

Economy

4.4 / 5.0

$77,450 median income, 2.7% unemployment

A+

Affordability

5.0 / 5.0

$211,500 home value, $957/mo rent

Safety

1.0 / 5.0

276 violent crimes/100K

B+

Education

4.0 / 5.0

37.0% bachelor's degree or higher

Income Overview

Median Household Income

$77,450

3% above

US avg: $75,149

Per Capita Income

$48,093

23% above

US avg: $39,052

Unemployment Rate

2.7%

25% below

US avg: 3.6%

Poverty Rate

5.5%

56% below

US avg: 12.4%

Income Comparison: Appleton vs. U.S. Average

Each bar shows Appleton’s value as a percentage of the national average (100% line = U.S. avg)

Median Household

US: $75,149

$77,450

103%

Per Capita

US: $39,052

$48,093

123%

IRS Avg AGI

US: $72,000

$84,505

117%

Avg Weekly Wage

US: $1,432

$1,189

83%

Thin line = U.S. average (100%)

Employment & Commute

Avg Weekly Wage

$1,189

17% below US avg ($1,432)

Mean Commute Time

19 min

30% below US avg (28 min)

Work From Home

11.2%

26% below US avg (15.2%)

Drive Alone

75.0%

2% above US avg (73.2%)

Public Transit

0.6%

89% below US avg (5.0%)

County GDP

$17,224M

County-level GDP (BEA 2024)

How Residents Get to Work

Drive Alone 75%

Public Transit 0.6%

Work From Home 11.2%

Other 13.2%

Average commute time

19 minutes

US avg: 28 min

Business Landscape

Total Establishments

6,053

Restaurants

502

Healthcare

561

Retail

691

Manufacturing

344

Tax & Financial

IRS Avg Adjusted Gross Income

$84,505

17% above US avg ($72,000)

Avg Property Tax

$6,567

88% above US avg ($3,500)

Cost of Living Index

94.1

Below national average (100 = US avg)

Complete Economy Data

Income & Wages

Median Household Income	$77,450
Per Capita Income	$48,093
IRS Avg Adjusted Gross Income	$84,505
Avg Weekly Wage	$1,189
County GDP	$17,224M

Hardship Indicators

Unemployment Rate	2.7%
Poverty Rate	5.5%
Gini Coefficient	0.444
Cost of Living Index	94.1

Commute

Mean Commute	19 minutes
Drive Alone	75.0%
Public Transit	0.6%
Work From Home	11.2%

Businesses

Total Establishments	6,053
Restaurants	502
Healthcare	561
Retail	691
Manufacturing	344

Tax

IRS Avg AGI	$84,505
Avg Property Tax	$6,567