All Countries
Norton Shores, MI
Full City Profile · Michigan · Ottawa County County
3.5
/5.0
B+
Good
25,000
Population
1,076/sq mi density
$73,390
Median Income
$35,856 per capita
$214,000
Home Value
$281,028 Zillow
$1,286
Median Rent
33.4% income on rent
49°F
Avg Temperature
260 sunny days/yr
150
Violent Crime/100K
1,931 property/100K
B+
Overall
3.5 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.3 / 5.0
$73,390 median income, 3.4% unemployment
A+
Affordability
5.0 / 5.0
$214,000 home value, $1,286/mo rent
F
Safety
1.0 / 5.0
150 violent crimes/100K
B+
Education
3.7 / 5.0
33.2% bachelor's degree or higher
Income Overview
Median Household Income
$73,390
2% below
US avg: $75,149
Per Capita Income
$35,856
8% below
US avg: $39,052
Unemployment Rate
3.4%
6% below
US avg: 3.6%
Poverty Rate
4.7%
62% below
US avg: 12.4%
Income Comparison: Norton Shores vs. U.S. Average
Each bar shows Norton Shores’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$73,390
98%
Per Capita
US: $39,052
$35,856
92%
IRS Avg AGI
US: $72,000
$89,969
125%
Avg Weekly Wage
US: $1,432
$1,150
80%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,150
20% below US avg ($1,432)
Mean Commute Time
21 min
25% below US avg (28 min)
Work From Home
9.6%
37% below US avg (15.2%)
Drive Alone
81.1%
11% above US avg (73.2%)
Public Transit
0.1%
99% below US avg (5.0%)
County GDP
$21,044M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
81.1%
Public Transit
0.1%
Work From Home
9.6%
Other
9.2%
Average commute time
21 minutes
US avg: 28 min
Business Landscape
Total Establishments
6,888
Restaurants
465
Healthcare
621
Retail
779
Manufacturing
606
Tax & Financial
IRS Avg Adjusted Gross Income
$89,969
25% above US avg ($72,000)
Avg Property Tax
$6,878
97% above US avg ($3,500)
Cost of Living Index
96.2
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $73,390 |
| Per Capita Income | $35,856 |
| IRS Avg Adjusted Gross Income | $89,969 |
| Avg Weekly Wage | $1,150 |
| County GDP | $21,044M |
Hardship Indicators
| Unemployment Rate | 3.4% |
| Poverty Rate | 4.7% |
| Gini Coefficient | 0.419 |
| Cost of Living Index | 96.2 |
Commute
| Mean Commute | 21 minutes |
| Drive Alone | 81.1% |
| Public Transit | 0.1% |
| Work From Home | 9.6% |
Businesses
| Total Establishments | 6,888 |
| Restaurants | 465 |
| Healthcare | 621 |
| Retail | 779 |
| Manufacturing | 606 |
Tax
| IRS Avg AGI | $89,969 |
| Avg Property Tax | $6,878 |