Sign In Register

River Falls, WI

Full City Profile · Wisconsin · Pierce County County

3.6 /5.0
B+ Good
16,349 Population 2,200/sq mi density
$78,078 Median Income $34,809 per capita
$299,800 Home Value $399,099 Zillow
$1,050 Median Rent 27.5% income on rent
43°F Avg Temperature 270 sunny days/yr
81 Violent Crime/100K 1,170 property/100K
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A+
Economy
4.5 / 5.0
$78,078 median income, 2.4% unemployment
A+
Affordability
4.5 / 5.0
$299,800 home value, $1,050/mo rent
F
Safety
1.0 / 5.0
81 violent crimes/100K
A+
Education
4.5 / 5.0
44.1% bachelor's degree or higher

River Falls, WI

At a Glance

Median Income
$78,078
4% above
$34,809 per capita
Home Value
$299,800
6% above
Zillow: $399,099
Median Rent
$1,050/mo
10% below
27.5% of income on rent
Violent Crime
81/100K
79% below
1,170/100K property
Bachelor's Degree+
44.1%
31% above
97.3% high school+
Unemployment
2.4%
33% below
4.0% poverty rate
Obesity Rate
35.7%
11% above
13.7% smoking rate
Avg Temperature
43°F
270 sunny days/yr

How River Falls Compares to the U.S. Average

Each bar shows River Falls's value as a percentage of the national average (100% = U.S. avg)

Income
104%
Home Value
106%
Rent
90%
Poverty
32%
Bachelor's
131%
Unemployment
67%
Crime
21%
Thin vertical line = U.S. national average (100%)

Is River Falls a Good Place to Live?

B+
3.6 / 5.0 - Good
Based on economy, affordability, safety, and education metrics compared to national averages.

Economy & Jobs

River Falls residents earn a median household income of $78,078 , which is 4% above the national average of $75,149. Per capita income is $34,809. The unemployment rate stands at 2.4% (33% below the U.S. rate of 3.6%). 4.0% of residents live below the poverty line. The area is home to 1,024 business establishments, including 110 restaurants.

Housing & Cost of Living

The median home value in River Falls is $299,800 , 6% above the national median of $281,900. Zillow estimates the typical home at $399,099. Median rent is $1,050/month, with 27.5% of renters spending more than 30% of income on housing. The cost of living index is 94.1 (100 = national average). The median home was built in 1988.

Safety & Crime

River Falls reports 81 violent crimes per 100,000 residents , which is 79% below the national average of 380/100K. Property crime is 1,170/100K. The murder rate is 0.0/100K.

Education

44.1% of adults in River Falls hold a bachelor's degree or higher (31% above the national average). 97.3% have completed high school. Local schools score 6.5/10 in standardized testing.

Climate & Weather

River Falls has an average annual temperature of 43°F (6°C). Winters average 13°F in January while summers reach 70°F in July. The area gets 270 sunny days per year. Annual precipitation totals 34.1 inches. Air quality is rated Good with a median AQI of 38.

Data Overview

People

Population16,349
Median Age27.9 yrs
Density2,200/mi²
Male / Female47% / 53%
Foreign Born13.6%
Veterans3.6%

Economy

A+
Median Income$78,078
Per Capita$34,809
Unemployment2.4%
Poverty4.0%
County GDP$1,545M
Avg Weekly Wage$913

Housing

A+
Home Value$299,800
Rent$1,050
Ownership58.7%
Zillow$399,099
Housing Units5,594
Rent Burden27.5%

Crime

F
Violent81/100K
Property1,170/100K
Murder0.0/100K
Assault37/100K
Burglary156/100K

Health

Obesity35.7%
Diabetes9.1%
Smoking13.7%
Heart Disease5.3%
Premature Death5,140/100K

Climate

Avg Temp43°F
Sunny Days270/yr
Rain34.1 in/yr
AQI38 (Good)
Elevation888 ft

Education

A+
Bachelor's+44.1%
High School+97.3%
Graduate+14.1%
School Score6.5/10

Community

2024 VoteR 57% / D 40%
Commute21 min
Broadband92.4%
Internet Speed75 Mbps
EV Stations1
Libraries5

Did You Know?

The median home in River Falls was built in 1988.
The nearest airport is New Richmond Regional (20 miles).
The Gini coefficient (income inequality) is 0.400 (U.S. avg: 0.490).
Natural hazard risk is rated "Very Low" by FEMA.
9.9% of the population has a disability.
13.6% of residents are foreign-born.
There are 110 restaurants in the area.
The county recorded 4 fatal vehicle crashes.