River Falls, WI
Full City Profile · Wisconsin · Pierce County County
3.6
/5.0
B+
Good
16,349
Population
2,200/sq mi density
$78,078
Median Income
$34,809 per capita
$299,800
Home Value
$415,013 Zillow
$1,050
Median Rent
27.5% income on rent
43°F
Avg Temperature
128
Violent Crime/100K
874 property/100K
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A
Economy
4.4 / 5.0
$78,078 median income, 3.4% unemployment
A+
Affordability
4.5 / 5.0
$299,800 home value, $1,050/mo rent
F
Safety
1.0 / 5.0
128 violent crimes/100K
A+
Education
4.5 / 5.0
44.1% bachelor's degree or higher
Population Overview
Total Population
16,349
Census 2023
Population Density
2,200
per square mile
Land Area
6.6
square miles (17.1 km²)
Median Age
27.9 yrs
28% below US avg (38.9 yrs)
Gender Distribution
47.3%
Male
52.7%
Female
Race & Ethnicity
| White | 92.6% US: 61.6% |
| Black | 0.7% US: 12.4% |
| Hispanic | 2.3% US: 18.7% |
| Asian | 1.6% US: 5.9% |
| Other | 2.8% |
City vs. U.S. Average
White
92.6%
Black
0.7%
Hispanic
2.3%
Asian
1.6%
Thin line = U.S. average
Language Spoken at Home
| English Only | 96.3% US: 78.5% |
| Spanish | 4.4% US: 13.4% |
City vs. U.S. Average
English Only
96.3%
Spanish
4.4%
Thin line = U.S. average
Social Characteristics
Foreign Born
2.5%
Veterans
3.6%
40% below US avg (6%)
Disability
9.9%
24% below US avg (13%)
Health Insurance Coverage
97.3%
6% above US avg (91.4%)
Uninsured
2.7%
69% below US avg (8.6%)
Income Inequality (Gini)
0.400
US avg: 0.490 (0 = perfect equality, 1 = max inequality)
Complete Demographics Data
Population
| Total Population | 16,349 |
| Population Year | 2023 |
| Population Density | 2,200 / sq mi |
| Land Area | 6.6 sq mi |
| Median Age | 27.9 years |
Gender
| Male | 47.3% |
| Female | 52.7% |
Race & Ethnicity
| White | 92.6% |
| Black or African American | 0.7% |
| Hispanic or Latino | 2.3% |
| Asian | 1.6% |
Language
| English Only | 96.3% |
| Spanish | 4.4% |
Social Indicators
| Foreign Born | 2.5% |
| Veterans | 3.6% |
| Disability | 9.9% |
| Health Insurance | 97.3% |
| Uninsured | 2.7% |
| Broadband Access | 92.4% |
| Gini Coefficient | 0.400 |
Classification
| USDA Rural-Urban Code | 1, Metro / 1 million+ |