All Countries
River Falls, WI
Full City Profile · Wisconsin · Pierce County County
3.6
/5.0
B+
Good
16,349
Population
2,200/sq mi density
$78,078
Median Income
$34,809 per capita
$299,800
Home Value
$399,099 Zillow
$1,050
Median Rent
27.5% income on rent
43°F
Avg Temperature
270 sunny days/yr
81
Violent Crime/100K
1,170 property/100K
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A+
Economy
4.5 / 5.0
$78,078 median income, 2.4% unemployment
A+
Affordability
4.5 / 5.0
$299,800 home value, $1,050/mo rent
F
Safety
1.0 / 5.0
81 violent crimes/100K
A+
Education
4.5 / 5.0
44.1% bachelor's degree or higher
Income Overview
Median Household Income
$78,078
4% above
US avg: $75,149
Per Capita Income
$34,809
11% below
US avg: $39,052
Unemployment Rate
2.4%
33% below
US avg: 3.6%
Poverty Rate
4.0%
68% below
US avg: 12.4%
Income Comparison: River Falls vs. U.S. Average
Each bar shows River Falls’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$78,078
104%
Per Capita
US: $39,052
$34,809
89%
IRS Avg AGI
US: $72,000
$86,110
120%
Avg Weekly Wage
US: $1,432
$913
64%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$913
36% below US avg ($1,432)
Mean Commute Time
21 min
22% below US avg (28 min)
Work From Home
10.5%
31% below US avg (15.2%)
Drive Alone
71.1%
3% below US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$1,545M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
71.1%
Public Transit
0%
Work From Home
10.5%
Other
18.4%
Average commute time
21 minutes
US avg: 28 min
Business Landscape
Total Establishments
1,024
Restaurants
110
Healthcare
78
Retail
97
Manufacturing
50
Tax & Financial
IRS Avg Adjusted Gross Income
$86,110
20% above US avg ($72,000)
Avg Property Tax
$5,822
66% above US avg ($3,500)
Cost of Living Index
94.1
Below national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $78,078 |
| Per Capita Income | $34,809 |
| IRS Avg Adjusted Gross Income | $86,110 |
| Avg Weekly Wage | $913 |
| County GDP | $1,545M |
Hardship Indicators
| Unemployment Rate | 2.4% |
| Poverty Rate | 4.0% |
| Gini Coefficient | 0.400 |
| Cost of Living Index | 94.1 |
Commute
| Mean Commute | 21 minutes |
| Drive Alone | 71.1% |
| Public Transit | 0.0% |
| Work From Home | 10.5% |
Businesses
| Total Establishments | 1,024 |
| Restaurants | 110 |
| Healthcare | 78 |
| Retail | 97 |
| Manufacturing | 50 |
Tax
| IRS Avg AGI | $86,110 |
| Avg Property Tax | $5,822 |