All Countries
River Falls, WI
Full City Profile · Wisconsin · Pierce County County
3.6
/5.0
B+
Good
16,349
Population
2,200/sq mi density
$78,078
Median Income
$34,809 per capita
$299,800
Home Value
$399,099 Zillow
$1,050
Median Rent
27.5% income on rent
43°F
Avg Temperature
270 sunny days/yr
81
Violent Crime/100K
1,170 property/100K
B+
Overall
3.6 / 5.0
Good overall score based on economy, affordability, safety and education
A+
Economy
4.5 / 5.0
$78,078 median income, 2.4% unemployment
A+
Affordability
4.5 / 5.0
$299,800 home value, $1,050/mo rent
F
Safety
1.0 / 5.0
81 violent crimes/100K
A+
Education
4.5 / 5.0
44.1% bachelor's degree or higher
Housing Overview
Median Home Value
$299,800
6% above
US avg: $281,900
Median Rent
$1,050/mo
10% below
US avg: $1,163/mo
Homeownership Rate
58.7%
10% below US avg (65.4%)
Total Housing Units
5,594
Median year built: 1988
Home Value by Source
Census Median
$299,800
Zillow (ZHVI)
$399,099
Median Sale Price
$359,900
Median List Price
$387,500
Census ACS, Zillow ZHVI, Redfin median sale price
Ownership vs. Renting
58.7%
Owner-Occupied
41.3%
Renter-Occupied
US avg: 65.4% owner-occupied
Fair Market Rents (HUD FY2026)
Studio
$797/mo
1 Bedroom
$872/mo
2 Bedroom
$1,097/mo
3 Bedroom
$1,405/mo
4 Bedroom
$1,572/mo
Census median rent:
$1,050/mo
· Zillow rent:
$1,600/mo
Market Indicators (Redfin)
Median Days on Market
60 days
Sale-to-List Ratio
1.0%
Buyers market
Homes Sold
11
Price Drops
18.8%
of listings with price reduction
Price Per Sq Ft
$179
Active Inventory
32
homes for sale
Affordability & Housing Stock
Rent Burden
27.5%
of renters spending 30%+ of income on housing
11% below US avg (31.0%)
Median Year Built
1988
Average age of housing stock: 38 years
Homeownership Rate
58.7%
Complete Housing Data
Home Values
| Census Median Value | $299,800 |
| Zillow Home Value (ZHVI) | $399,099 |
| Median Sale Price | $359,900 |
| Median List Price | $387,500 |
| Price Per Sq Ft | $179 |
Rent
| Census Median Rent | $1,050 |
| Zillow Rent (ZORI) | $1,600 |
| FMR Studio | $797 |
| FMR 1-Bedroom | $872 |
| FMR 2-Bedroom | $1,097 |
| FMR 3-Bedroom | $1,405 |
| FMR 4-Bedroom | $1,572 |
Market
| Days on Market | 60 |
| Sale-to-List Ratio | 1.0% |
| Price Drops | 18.8% |
| Homes Sold | 11 |
| Active Inventory | 32 |
| Price Per Sq Ft | $179 |
Ownership & Stock
| Owner-Occupied | 58.7% |
| Renter-Occupied | 41.3% |
| Homeownership Rate | 58.7% |
| Total Housing Units | 5,594 |
| Median Year Built | 1988 |
| Rent Burden | 27.5% |