Median Income
$93,095
24% higher than US avg
Violent Crime
2,147/100K
465% higher than US avg
Bachelor's+
18.1%
46% lower than US avg
Median Rent
$868
25% lower than US avg
Obesity Rate
33.5%
4% higher than US avg
Unemployment
1.8%
50% lower than US avg
Poverty Rate
4.1%
67% lower than US avg
How White Cliffs Compares to the U.S. Average (100% = U.S. avg)
People
Population610
Median Age29.6 yrs
Density1,419/mi²
Male / Female56% / 44%
Largest GroupWhite 0%
Veterans8.8%
Economy
A+
Median Income$93,095
Per Capita$24,429
Unemployment1.8%
Poverty4.1%
County GDP$2,894M
Commute33 min
Housing
A+
Rent$868
Ownership49.2%
Zillow$218,536
Housing Units118
Rent Burden12.5%
Crime
F
Violent2,147/100K
Property10,577/100K
Health
Obesity33.5%
Uninsured10.4%
Smoking13.7%
Depression21.4%
Heart Disease5.5%
Climate
Avg Temp50°F (10°C)
AQI37 (Good)
Rain12.5 in/yr
Sunny Days330/yr
Elevation6,593 ft (2,010 m)
Education
C
Bachelor's+18.1%
High School+98.1%
Graduate+0.0%
School Score3.32
Community
2024 VoteR 36% / D 61%
Commute33 min
Broadband95.3%
EV Stations4
Libraries3
Is White Cliffs a Good Place to Live?
Based on current data, White Cliffs receives an overall livability score of 3.3 out of 5.0, earning a grade of B. Key strengths include above-average household incomes, low unemployment, abundant sunshine, a low poverty rate. Areas to be aware of include elevated crime rates. White Cliffs offers a solid quality of life with a good balance of affordability, safety, and opportunity.
Economy & Jobs
The median household income in White Cliffs is $93,095, 24% above the national average of $75,149. Residents generally enjoy above-average earning potential. The job market is very strong with unemployment at just 1.8%. Only 4.1% of residents live below the poverty line, well below the national rate of 12.4%. Workers commute an average of 33 minutes.
Cost of Living & Housing
Renters pay a median of $868 per month, below the national average / a plus for affordability.
Safety & Crime
With 2,147 violent crimes per 100,000 residents, public safety is a notable concern / this is significantly above the national average of 380. Property crime occurs at a rate of 10,577 per 100,000, 440% above the national average.
Education
18.1% of residents hold a bachelor's degree, below the national average of 33.7%. 98.1% have completed high school. School test scores average 3.3/10, below typical benchmarks.
Climate & Weather
White Cliffs experiences four distinct seasons with an average temperature of 50°F. Winters average 30°F in January while summers reach 72°F in July. With 330 sunny days per year, residents enjoy well above the national average of sunshine. Annual precipitation totals 12.5 inches, including 20.6 inches of snow. Air quality is rated Good with a median AQI of 37.
White Cliffs has a population of 610 with a density of 1,419 people per square mile, spread across 0.4 square miles. The median age is 29.6 years, 24% younger than the national median of 38.9. The gender split is 44.1% female and 55.9% male. The city is predominantly Hispanic (93.8%), with 64.1% Asian. English is the primary language spoken at home by 45.2% of residents, while 54.8% speak Spanish. 8.8% of the population are veterans, above the national rate of 6.0%. 17.2% of residents have a disability (above the 13.0% national average). 58.5% have health insurance coverage.
Population
29.6yrs
Median Age
24% below US avg
Race & Ethnicity
White Cliffs vs U.S. Average
Language Spoken at Home
English Only
45.2%
42% below US avg
Spanish
54.8%
309% above US avg
Social Characteristics
White Cliffs vs U.S. Average
The median household income in White Cliffs is $93,095, which is 24% above the national average of $75,149. Per capita income is $24,429 (below the $39,052 national figure). The average weekly wage is $908, 37% lower than the U.S. average. The unemployment rate is 1.8% (below the 3.6% US average). 4.1% of residents live below the poverty line, lower than the national rate of 12.4%. The area has 1,225 business establishments, including 138 restaurants. The cost of living index is 92.2, below the national baseline of 100 / offering relatively affordable living. Workers commute an average of 33 minutes (longer than the 28-minute US average). 0.0% of workers work from home (below the 15.2% national rate).
Income: White Cliffs vs U.S.
Income
| Median HH Income | $93,095 |
| 24% above US avg |
| Per Capita Income | $24,429 |
| Avg Weekly Wage | $908 |
| IRS Avg AGI | $41,364 |
| Gini Index | 0.501 (0=equal, 1=unequal) |
Employment & Poverty
| Unemployment | 1.8% |
| 50% below US avg |
| Poverty Rate | 4.1% |
| 67% below US avg |
| Establishments (County) | 1,225 |
| County GDP | $2,894M |
Business (County)
| Restaurants | 138 |
| Healthcare | 130 |
| Retail | 214 |
| Manufacturing | 22 |
Tax & Cost of Living
| Property Tax (IRS) | $3,272 |
| 7% below US avg |
| Cost of Living | 92.20 (100=avg) |
Commute & Transportation
| Commute Time | 33.3 min |
| Drive Alone | 62.9% |
| Public Transit | 0.0% |
| Work from Home | 0.0% |
Zillow estimates the typical home value at $218,536. Monthly rent averages $868 (25% below the national average of $1,163). Fair market rent ranges from $927 for a one-bedroom to $1,129 for a two-bedroom apartment. 49.2% of housing units are owner-occupied (below the 65.4% national rate). There are 118 total housing units in the city. The median year a home was built is 1999. The average annual property tax is $3,272. 12.5% of renters spend 30% or more of their income on housing.
Real Estate Market (Redfin)
Rental Costs
| Census Median Rent | $868 |
| 25% below US avg |
| Rent Burden | 12.5% |
HUD Fair Market Rent
| Studio | $828 |
| 1 Bedroom | $927 |
| 2 Bedrooms | $1,129 |
| 3 Bedrooms | $1,496 |
| 4 Bedrooms | $1,758 |
Ownership & Property
| Homeownership | 49.2% |
| Owner-Occupied | 49.2% |
| Renter-Occupied | 50.8% |
| Housing Units | 118 |
| Median Year Built | 1999 |
Property Tax
| Avg Tax (IRS) | $3,272 |
| 7% below US avg |
In White Cliffs, 33.5% of adults are obese, above the national rate of 32.1%. 11.2% have diabetes. Heart disease affects 5.5% of residents. 28.5% have high blood pressure. 13.7% are current smokers. 15.0% report binge drinking. 19.6% are physically inactive, below the national average. 21.4% report depression. 17.9% experience frequent mental distress. 10.4% of residents lack health insurance (above the 8.6% national rate). The primary care physician ratio is 1:1,217. The dentist ratio is 1:1,369. 41.2% of residents have access to exercise opportunities. The food environment index is 3.4 out of 10.
Health Metrics: White Cliffs vs U.S. Average (%)
Chronic Conditions
| Obesity | 33.5% |
| 4% above US avg |
| Diabetes | 11.2% |
| Heart Disease | 5.5% |
| High Blood Pressure | 28.5% |
| Asthma | 11.8% |
| COPD | 5.1% |
| Cancer | 5.9% |
| Stroke | 3.2% |
Behaviors & Mental Health
| Smoking | 13.7% |
| 2% below US avg |
| Binge Drinking | 15.0% |
| Physical Inactivity | 19.6% |
| Depression | 21.4% |
| Mental Distress | 17.9% |
| Physical Distress | 14.0% |
| Short Sleep | 32.6% |
Healthcare Access
| Insurance Rate | 58.5% |
| Uninsured | 10.4% |
| 21% above US avg |
| Primary Care | 1:1,217 |
| Dentists | 1:1,369 |
| Mental Health | 1:521 |
| Checkup Rate | 66.2% |
| Dental Visits | 68.9% |
| Premature Death | 27,593/100K |
Food & Exercise
| Food Environment | 3.4/10 |
| Exercise Access | 41.2% |
| Healthcare Facilities | 130 |
White Cliffs has a violent crime rate of 2,147 per 100,000 residents, 465% above the national average of 380. Property crime stands at 10,577 per 100,000, 440% above the U.S. average. The county recorded 33 fatal traffic crashes. Overall, White Cliffs receives a safety grade of F.
Crime Rates: White Cliffs vs U.S. Average (per 100,000)
Violent Crime
| Total Violent | 2,146.8/100K |
| 465% above US avg |
| |
Property Crime
| Total Property | 10,577.4/100K |
| 440% above US avg |
Traffic Safety
| Fatal Crashes (County/yr) | 33 |
| Avg Accident Severity | 0.0 / 4.0 |
Safety Score
| Safety Grade | F |
| Safety Score | 1.0 / 5.0 |
White Cliffs experiences four distinct seasons with an average annual temperature of 50°F (10°C). Winters average 30°F in January while summers reach 72°F in July. The area gets 330 sunny days per year, well above the U.S. average of 205 / making it one of the sunnier locations in the country. Annual precipitation totals 12.5 inches (drier than the 38-inch national average). The area receives 20.6 inches of snow annually, a moderate snowfall amount. Air quality is rated Good with a median AQI of 37. The city sits at an elevation of 6,593 feet, a high-altitude location.
Temperature
30°F Jan (-1°C)
72°F Jul (22°C)
| Annual Average | 50.2°F |
| 7% below US avg |
| January Average | 30°F (-1°C) |
| July Average | 72°F (22°C) |
| Sunny Days | 330 days/yr |
Geography
| Elevation | 6,593 ft (2,010 m) |
| Area | 0.4 sq mi (1.1 km²) |
| Population Density | 1,419/sq mi |
| Coordinates | 35.5490°N, 108.6643°W |
| Timezone | America/Denver |
| County | McKinley County County |
| Nearest Airport | Four Corners Regional (FMN)
86 miles away |
Precipitation & Snow
Annual Rainfall
12.5"
67% below US avg
Wettest Month (Aug)
2.13"
Air Quality
| AQI Median | 37.0 |
| Rating | Good |
Natural Hazard Risk
| Overall Risk | Relatively Low |
| Risk Score | 78.2 / 100 |
| Social Vulnerability | 99.8 / 100 |
| Community Resilience | 0.5 / 100 |
Hazard Breakdown
| Tornado |
Very Low |
| Hurricane |
No Rating |
| Earthquake |
Relatively Low |
| Wildfire |
Relatively Low |
| Flood |
Relatively Moderate |
| Hail |
Very Low |
| Strong Wind |
Very Low |
| Heat Wave |
Relatively Low |
| Winter Weather |
Relatively High |
| Lightning |
Relatively High |
| Ice Storm |
Very Low |
| Drought |
No Rating |
| Cold Wave |
Relatively Moderate |
| Landslide |
Relatively Moderate |
| Volcano |
Very Low |
| Avalanche |
Very Low |
Source: FEMA National Risk Index v1.20 (Dec 2025)
Earthquake History
18 earthquakes (M2.5+) within 150 km since 1990.
Strongest: M3.8. Most recent: M2.6 on May 8, 2025.
| May 18, 2023 |
8 km ENE of San Mateo, New Mexico |
M3.8 |
102 km |
| Oct 20, 2016 |
3 km NNW of Seboyeta, New Mexico |
M3.5 |
119 km |
| Sep 23, 2009 |
29 km W of Alamo, New Mexico |
M3.4 |
143 km |
| Sep 23, 2019 |
22 km NNW of Saint Johns, Arizona |
M3.1 |
116 km |
| Jul 4, 2021 |
24 km SW of Lake Valley, New Mexico |
M3.1 |
52 km |
| Jul 17, 2009 |
17 km SSE of Eagle Nest, New Mexico |
M2.8 |
134 km |
| Jun 10, 2020 |
5 km WNW of Tsaile, Arizona |
M2.8 |
102 km |
| Aug 10, 2019 |
5 km E of Bluewater Village, New Mexico |
M2.8 |
76 km |
| Nov 28, 2009 |
28 km SE of Eagle Nest, New Mexico |
M2.7 |
148 km |
| May 14, 2011 |
27 km W of Alamo, New Mexico |
M2.7 |
148 km |
| Jan 30, 2023 |
18 km WSW of Pueblo Pintado, New Mexico |
M2.7 |
85 km |
| May 8, 2025 |
44 km SSW of San Rafael, New Mexico |
M2.6 |
108 km |
| May 20, 2024 |
11 km WNW of Ramah, New Mexico |
M2.6 |
44 km |
| Aug 26, 2024 |
8 km S of Rough Rock, Arizona |
M2.6 |
140 km |
| Sep 7, 2014 |
4 km WSW of Sun Valley, Arizona |
M2.6 |
146 km |
| Aug 25, 2024 |
13 km NNE of Round Rock, Arizona |
M2.5 |
137 km |
| Jun 23, 2006 |
5 km NNW of Seboyeta, New Mexico |
M2.5 |
118 km |
| Jul 16, 2022 |
11 km NW of Many Farms, Arizona |
M2.5 |
136 km |
Source: USGS (M2.5+, 1990–2025)
Tornado History
4 tornadoes (EF0+) within 100 km since 1950.
Strongest: EF0.
| Date |
Rating |
Distance |
Fatalities |
| Jun 17, 2021 |
EF0 |
70 km |
0 |
| May 30, 2019 |
EF0 |
69 km |
0 |
| Jul 25, 2005 |
EF0 |
93 km |
0 |
| Sep 9, 2003 |
EF0 |
77 km |
0 |
Source: NOAA SPC (EF0+, 1950–2024)
Nearby Volcanoes
2 volcanoes within 200 km.
Closest: Zuni-Bandera (103 km).
| Name |
Type |
Elevation |
Last Eruption |
Distance |
| Zuni-Bandera |
Volcanic field |
2,550 m (8,366 ft) |
-1170 |
103 km |
| Red Hill |
Volcanic field |
2,300 m (7,546 ft) |
-9450 |
145 km |
Source: Smithsonian Institution Global Volcanism Program (GVP). Sorted by distance.
Wildfire History
20 wildfires (100+ acres) within 100 km.
Largest: CHERRY (15,105 ac, 2002).
| Year |
Name |
Acres |
Distance |
| 2002 |
CHERRY |
15,105 |
95 km |
| 2020 |
WOOD SPRINGS 2 |
13,208 |
71 km |
| 2014 |
ASSAYII LAKE |
13,176 |
56 km |
| 2018 |
DIENER CANYON |
9,824 |
66 km |
| 2004 |
SEDGWICK |
9,241 |
66 km |
| 2005 |
LITTLE WATER1 |
4,342 |
50 km |
| 2018 |
BLUE WATER |
3,663 |
62 km |
| 2005 |
HOOK LAKE |
3,609 |
75 km |
| 2009 |
SAWMILL ROAD RX |
3,411 |
59 km |
| 2019 |
REDONDO RX |
3,382 |
58 km |
| 1999 |
LA JARA |
3,249 |
96 km |
| 2004 |
TURKEY SPRING |
3,017 |
78 km |
| 2007 |
OAK RIDGE 3 |
2,959 |
68 km |
| 2004 |
SANDSPRING |
2,935 |
57 km |
| 1996 |
ALLENTOWN5 |
2,653 |
60 km |
| 2010 |
FLUTED ROCK LAKE RX |
2,630 |
64 km |
| 1989 |
MALPAIS |
2,300 |
96 km |
| 2004 |
BROADCAST BLOCK 1 |
2,285 |
88 km |
| 2006 |
KINLICHEE CANYON 1 |
2,283 |
54 km |
| 1996 |
HDSCRABBLE |
2,217 |
94 km |
Source: NIFC/IRWIN (100+ acres)
Monthly Weather
| Month |
Avg Temperature |
Precipitation |
Summary |
| January |
30°F (-1°C) |
0.9 in |
|
| February |
32°F (0°C) |
0.9 in |
|
| March |
38°F (3°C) |
0.9 in |
|
| April |
45°F (7°C) |
0.7 in |
|
| May |
54°F (12°C) |
0.5 in |
Driest |
| June |
64°F (18°C) |
0.5 in |
|
| July |
72°F (22°C) |
1.9 in |
Warmest |
| August |
67°F (19°C) |
2.1 in |
Wettest |
| September |
60°F (16°C) |
1.3 in |
|
| October |
49°F (10°C) |
1.2 in |
|
| November |
38°F (3°C) |
0.8 in |
|
| December |
29°F (-2°C) |
0.9 in |
Coldest |
White Cliffs has a seasonal temperature swing of 43°F / from 29°F in December to 72°F in July. Total annual precipitation is 12.7 inches, with August being the wettest month (2.1") and May the driest (0.5").
Average costs for common services in White Cliffs. Prices are estimated based on regional cost of living data and may vary by provider.
Healthcare
| Doctor Visit (Primary Care) |
$231 ($138–$369) |
| Specialist Visit |
$323 ($184–$507) |
| Urgent Care Visit |
$184 ($92–$323) |
| Emergency Room Visit |
$2,028 ($738–$4,610) |
| Dental Cleaning |
$120 ($69–$184) |
| Dental Filling |
$231 ($138–$369) |
View all 40 services
Auto Repair
| Oil Change (Conventional) |
$41 ($23–$69) |
| Oil Change (Synthetic) |
$69 ($46–$111) |
| Brake Pad Replacement |
$277 ($138–$461) |
| Tire Rotation |
$37 ($18–$69) |
| New Tires (Set of 4) |
$553 ($369–$922) |
| Battery Replacement |
$184 ($92–$323) |
View all 18 services
Home Services
| Plumber (Per Hour) |
$92 ($55–$138) |
| Electrician (Per Hour) |
$83 ($46–$129) |
| HVAC Repair |
$369 ($138–$738) |
| HVAC System Install |
$6,454 ($3,688–$11,064) |
| Roof Repair |
$922 ($369–$1,844) |
| Roof Replacement |
$8,298 ($5,071–$13,830) |
View all 25 services
Legal
| Divorce (Uncontested) |
$1,383 ($461–$3,227) |
| Divorce (Contested) |
$13,830 ($4,610–$27,660) |
| DUI Defense |
$4,610 ($1,844–$9,220) |
| Bankruptcy (Chapter 7) |
$1,383 ($738–$2,766) |
| Will Preparation |
$461 ($184–$922) |
| Trust Preparation |
$2,305 ($922–$4,610) |
View all 12 services
Personal Care
| Men's Haircut |
$23 ($14–$41) |
| Women's Haircut |
$51 ($28–$92) |
| Hair Coloring (Full) |
$138 ($69–$231) |
| Manicure |
$23 ($14–$41) |
| Pedicure |
$37 ($23–$60) |
| Massage (1 Hour) |
$74 ($46–$120) |
View all 12 services
Food & Grocery
| Gallon of Milk (per gallon) |
$3.78 ($2.77–$5.07) |
| Dozen Eggs (per dozen) |
$3.23 ($2.31–$4.61) |
| Loaf of Bread |
$3.50 ($2.31–$5.07) |
| Chicken Breast (per lb) |
$4.15 ($2.77–$5.99) |
| Ground Beef (per lb) |
$5.07 ($3.69–$6.92) |
| Rice (per lb) |
$0.92 ($0.55–$1.66) |
View all 20 services
Utilities
| Electricity (Monthly) |
$129 ($74–$231) |
| Natural Gas (Monthly) |
$65 ($28–$138) |
| Water/Sewer (Monthly) |
$65 ($37–$111) |
| Internet (Monthly) |
$65 ($37–$92) |
| Cell Phone Plan (Monthly) |
$60 ($28–$92) |
| Cable TV (Monthly) |
$78 ($46–$138) |
View all 8 services
Transportation
| Monthly Parking (Downtown) |
$184 ($69–$461) |
| Car Insurance (Annual) |
$1,844 ($1,106–$3,227) |
| Bus Pass (Monthly) |
$65 ($28–$120) |
| Taxi/Uber (5-Mile Ride) |
$14 ($7.38–$23) |
| Car Registration (Annual) |
$92 ($28–$231) |
| Driver's License Renewal |
$28 ($14–$69) |
View all 8 services
Education & Childcare
| Daycare (Infant, Monthly) |
$1,106 ($553–$2,305) |
| Daycare (Toddler, Monthly) |
$922 ($461–$1,844) |
| After-School Care (Monthly) |
$369 ($184–$645) |
| Tutoring (Per Hour) |
$46 ($23–$92) |
| SAT/ACT Prep Course |
$922 ($369–$2,305) |
| Private School (K-12, Annual) |
$11,525 ($4,610–$27,660) |
View all 8 services
Pets
| Vet Visit (Routine Checkup) |
$55 ($28–$92) |
| Dog Vaccination (Annual) |
$92 ($46–$184) |
| Dog Grooming |
$55 ($28–$92) |
| Pet Boarding (Per Night) |
$37 ($18–$69) |
| Dog Spay/Neuter |
$277 ($138–$461) |
| Cat Spay/Neuter |
$184 ($92–$369) |
View all 9 services
Frequently Asked Questions About White Cliffs
What is the population of White Cliffs?
White Cliffs has a population of 610 residents and is located in New Mexico. The population density is 1,419 people per square mile, spread across 0.4 square miles. The median age of residents is 29.6 years, which is younger than the national median of 38.9 years. The population is 44.1% female and 55.9% male.
Is White Cliffs expensive to live in?
White Cliffs is more affordable than the national average, with a cost of living index of 92.2 / below the baseline of 100. The median household income is $93,095, 24% above the national average of $75,149. Renters pay a median of $868 per month, below the national average of $1,163.
Is White Cliffs safe?
Public safety is a concern in White Cliffs, with a violent crime rate of 2,147 per 100,000 / significantly above the national average of 380. However, crime tends to concentrate in certain areas, and many neighborhoods remain relatively safe. Property crime occurs at a rate of 10,577 per 100,000 (above the national average). Overall, White Cliffs receives a safety grade of F based on combined crime data.
What is the weather like in White Cliffs?
White Cliffs has a four-season climate with an average annual temperature of 50°F (10°C). Winter temperatures average 30°F in January, while summers reach an average of 72°F in July. The area receives 330 sunny days per year, well above the national average of 205. Annual rainfall totals 12.5 inches, with 20.6 inches of snow. Air quality is rated Good with a median Air Quality Index (AQI) of 37.
How is the job market in White Cliffs?
The job market in White Cliffs is very strong, with unemployment at just 1.8% / well below the national rate of 3.6%. The average weekly wage is $908. There are 1,225 business establishments in the area, including 138 restaurants and food service locations. The average commute time is 33 minutes, and 0.0% of workers work from home.
How much does housing cost in White Cliffs?
For renters, the median monthly rent is $868. Fair market rent is $927 for a 1-bedroom and $1,129 for a 2-bedroom apartment. The homeownership rate is 49.2%. The average annual property tax is $3,272.
How are the schools in White Cliffs?
Schools in White Cliffs have an average test score of 3.3 out of 10, below typical national benchmarks. Families may want to research individual school ratings. 18.1% of adults in White Cliffs hold a bachelor's degree or higher, below the national average of 33.7%. 98.1% have completed high school. 0.0% hold a graduate or professional degree.
How healthy is White Cliffs?
The obesity rate in White Cliffs is 33.5% (above the national rate of 32.1%). 13.7% of adults are smokers. 19.6% are physically inactive. 21.4% of residents report depression. 10.4% lack health insurance (above the national rate). 41.2% of residents have access to exercise opportunities. The primary care physician ratio is 1:1,217.
What is transportation like in White Cliffs?
The average commute in White Cliffs is 33 minutes, longer than the national average of 28 minutes. 62.9% of workers drive alone to work, and 0.0% work from home.
What are the demographics of White Cliffs?
The racial and ethnic makeup of White Cliffs is 93.8% Hispanic or Latino, 64.1% Asian. 45.2% of residents speak only English at home, while 54.8% speak Spanish. 8.8% of the population are military veterans. 17.2% of residents have a disability. 58.5% have health insurance coverage.
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