At a Glance
Median Income
$55,971
$33,006 per capita
Home Value
$306,800
Zillow: $347,663
Median Rent
$1,152/mo
34.8% of income on rent
Violent Crime
324/100K
1,863/100K property
Bachelor's Degree+
17.4%
87.5% high school+
Unemployment
5.5%
7.0% poverty rate
Obesity Rate
31.0%
17.3% smoking rate
Avg Temperature
53°F
293 sunny days/yr
How Willits Compares to the U.S. Average
Each bar shows Willits's value as a percentage of the national average (100% = U.S. avg)
Thin vertical line = U.S. national average (100%)
Is Willits a Good Place to Live?
C+
2.6 / 5.0 — Fair
Based on economy, affordability, safety, and education metrics compared to national averages.
Economy & Jobs
Willits residents earn a median household income of $55,971 , which is 26% below the national average of $75,149.
Per capita income is $33,006. The unemployment rate stands at 5.5% (53% above the U.S. rate of 3.6%). 7.0% of residents live below the poverty line. The area is home to 4,522 business establishments, including 336 restaurants.
Housing & Cost of Living
The median home value in Willits is $306,800 , 9% above the national median of $281,900.
Zillow estimates the typical home at $347,663. Median rent is $1,152/month, with 34.8% of renters spending more than 30% of income on housing. The cost of living index is 110.7 (100 = national average). The median home was built in 1975.
Safety & Crime
Willits reports 324 violent crimes per 100,000 residents
, which is 15% below the national average of 380/100K.
Property crime is 1,863/100K. The murder rate is 0.0/100K.
Education
17.4% of adults in Willits hold a bachelor's degree or higher
(48% below the national average).
87.5% have completed high school. Local schools score 3.8/10 in standardized testing.
Climate & Weather
Willits has an average annual temperature of 53°F (12°C).
Winters average 44°F in January while summers reach 66°F in July. The area gets 293 sunny days per year. Annual precipitation totals 49.2 inches. Air quality is rated Good with a median AQI of 48.
Data Overview
People
Population4,945
Median Age41.4 yrs
Density1,747/mi²
Male / Female47% / 53%
Foreign Born13.6%
Veterans6.1%
Economy
B+
Median Income$55,971
Per Capita$33,006
Unemployment5.5%
Poverty7.0%
County GDP$4,693M
Avg Weekly Wage$1,037
Housing
B+
Home Value$306,800
Rent$1,152
Ownership39.3%
Zillow$347,663
Housing Units2,250
Rent Burden34.8%
Crime
F
Violent324/100K
Property1,863/100K
Murder0.0/100K
Assault162/100K
Burglary567/100K
Health
Obesity31.0%
Diabetes11.3%
Smoking17.3%
Heart Disease6.3%
Premature Death10,093/100K
Climate
Avg Temp53°F
Sunny Days293/yr
Rain49.2 in/yr
AQI48 (Good)
Elevation1,371 ft
Education
C
Bachelor's+17.4%
High School+87.5%
Graduate+6.7%
School Score3.8/10
Community
2024 VoteR 35% / D 61%
Commute15 min
Broadband77.8%
Internet Speed28 Mbps
EV Stations7
Libraries7
Did You Know?
Willits was founded in 1888.
The median home in Willits was built in 1975.
The nearest airport is Chico Regional (82 miles).
The Gini coefficient (income inequality) is 0.481 (U.S. avg: 0.490).
Natural hazard risk is rated "Relatively High" by FEMA.
23.2% of the population has a disability.
13.6% of residents are foreign-born.
There are 336 restaurants in the area.
The county recorded 17 fatal vehicle crashes.
182 declared natural disasters on record.
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