All Countries
Willits, CA
Full City Profile · California · Mendocino County County
2.6
/5.0
C+
Fair
4,945
Population
1,747/sq mi density
$55,971
Median Income
$33,006 per capita
$306,800
Home Value
$347,663 Zillow
$1,152
Median Rent
34.8% income on rent
53°F
Avg Temperature
293 sunny days/yr
324
Violent Crime/100K
1,863 property/100K
C+
Overall
2.6 / 5.0
Fair overall score based on economy, affordability, safety and education
B+
Economy
3.5 / 5.0
$55,971 median income, 5.5% unemployment
B+
Affordability
3.6 / 5.0
$306,800 home value, $1,152/mo rent
F
Safety
1.0 / 5.0
324 violent crimes/100K
C
Education
2.4 / 5.0
17.4% bachelor's degree or higher
Income Overview
Median Household Income
$55,971
26% below
US avg: $75,149
Per Capita Income
$33,006
15% below
US avg: $39,052
Unemployment Rate
5.5%
53% above
US avg: 3.6%
Poverty Rate
7.0%
44% below
US avg: 12.4%
Income Comparison: Willits vs. U.S. Average
Each bar shows Willits’s value as a percentage of the national average (100% line = U.S. avg)
Median Household
US: $75,149
$55,971
74%
Per Capita
US: $39,052
$33,006
85%
IRS Avg AGI
US: $72,000
$67,138
93%
Avg Weekly Wage
US: $1,432
$1,037
72%
Thin line = U.S. average (100%)
Employment & Commute
Avg Weekly Wage
$1,037
28% below US avg ($1,432)
Mean Commute Time
15 min
45% below US avg (28 min)
Work From Home
10.8%
29% below US avg (15.2%)
Drive Alone
66.5%
9% below US avg (73.2%)
Public Transit
0.0%
100% below US avg (5.0%)
County GDP
$4,693M
County-level GDP (BEA 2024)
How Residents Get to Work
Drive Alone
66.5%
Public Transit
0%
Work From Home
10.8%
Other
22.7%
Average commute time
15 minutes
US avg: 28 min
Business Landscape
Total Establishments
4,522
Restaurants
336
Healthcare
265
Retail
403
Manufacturing
123
Tax & Financial
IRS Avg Adjusted Gross Income
$67,138
7% below US avg ($72,000)
Avg Property Tax
$6,264
79% above US avg ($3,500)
Cost of Living Index
110.7
Above national average (100 = US avg)
Complete Economy Data
Income & Wages
| Median Household Income | $55,971 |
| Per Capita Income | $33,006 |
| IRS Avg Adjusted Gross Income | $67,138 |
| Avg Weekly Wage | $1,037 |
| County GDP | $4,693M |
Hardship Indicators
| Unemployment Rate | 5.5% |
| Poverty Rate | 7.0% |
| Gini Coefficient | 0.481 |
| Cost of Living Index | 110.7 |
Commute
| Mean Commute | 15 minutes |
| Drive Alone | 66.5% |
| Public Transit | 0.0% |
| Work From Home | 10.8% |
Businesses
| Total Establishments | 4,522 |
| Restaurants | 336 |
| Healthcare | 265 |
| Retail | 403 |
| Manufacturing | 123 |
Tax
| IRS Avg AGI | $67,138 |
| Avg Property Tax | $6,264 |